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Phone Call Tracking

Taking Phone Call Measurement to the Next Level

Since measurement of sales inquiries is so important in proving out the effectiveness of different internet marketing campaigns, it is essential to ensure that you have a firm grasp of these both email and phone call metrics.

With our phone call measurement and tracking service complete lead management is possible! Phone call tracking is available as a stand alone product or as part of our complete lead management system – ADLuge!

How ‘Phone Call Tracking’ works:

  • TechWyse will create a toll free number which is then forwarded to your current telephone number.
  • The toll free number is then associated to any on or offline ad campaigns that you are running. Remember – each ad campaign should have its own toll free number!
  • We then know that anyone calling the number came only from that particular marketing campaign.
  • We also provide a script to be placed on your website which will change the phone number that is listed on your live website based upon how the visitor came to your website. (example: Google Organic, Bing Pay Per Click, a Facebook Ad etc.)
  • A login area is then available to view anyone that has called – all segmented by each individual toll free telephone number.
  • Works with offline and traditional marketing campaigns, such as Television, Radio, Print Media & Billboards, etc.

Phone Call Tracking Features

Once setup a password protected administration area will be provided which will allow you to observe all of the following metrics:

  • Volume of calls by phone number. View Sample
  • Volume of phone calls by advertising campaign. View Sample
  • Origin of phone calls. View Sample
  • Street address. View Sample
  • Ability to turn on/off phone call recording to review each conversation. View Sample
  • Full reporting metrics and email scheduling. View Sample

Measurement of phone calls is an integral part of any marketing campaign. The knowledge in knowing the precise return on investment ensures that your marketing dollars are not spent blindly.


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