Google Website Optimizer

Complete Google Website Optimizer Support

• TechWyse Proficiency
• Google Website Optimizer Service Plans
• About Google Website Optimizer
• Features

TechWyse Proficiency

Using Google Website Optimizer To Improve Conversions

Some people call it 'A/B' testing. Others call it 'split' testing. We call it an essential component of any internet marketing plan. If you are not constantly improving your website for conversion then you are likely wasting both money and opportunity.

While we often do make great decisions based on our own expertise and trends in the data we study, ultimately we want to let visitors tell us what to do. After all, they are the experts on what is and is not steering them closer to converting into a customer. But instead of asking visitors, we like to let them show us by measuring actual behavior.

Enter Google Website Optimizer - a testing tool built to measure website visitors decisions when coming to a web page.

Google Website Optimizer Service Plans

Our service bundles are ideal for companies that need help making intuitive recommendations based upon site goals, implementing new design changes, and reporting results. All of our support plans are measured using a ticketing system and time spent is debited from the service plan that is purchased.

About Google Website Optimizer

Google Website Optimizer In Action

Let's assume that the purpose of your homepage is to have the visitor click on a 'learn more' button at the top of your page where they can learn about your main service. In version 'A' we make the ‘learn more‘ button red, and in version 'B' we make your 'learn more' button green. We tell the system to send half of your traffic to both versions and measure which version clicks the button the most. Once enough traffic has gone through the experiment, we can declare a definitive winner.

Think about the power here; There is no guess work or opinion. We are letting visitors tell us what works based on their own actions as they move through your actual website! With the “learn more” button example above, think about the direct improvement your sales would see as a result of more clicks through to the services page? It sounds crazy, but even small button color changes can yield some dramatic results!

With Google Website Optimizer, we can begin answering the following questions:

Split and multi-variant testing is one of the most effective ways in which we can improve your conversion rates by making data-driven decisions.

Google Website Optimizer Features

You can learn more Google Website Optimizer by going to the website.

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