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Google Places

Google Places is one of the most impactful services that Google has released in making wholesale changes to the layout of their page – ever! Google estimates that 20% of all visits are local in nature. They have responded by launching a robust mapping tool which allows business owners to add there own business information. All in the name of giving Google users a better search experience.

Here is some more information about Google Places:

What is Google Places?

Google Places

Google Places allows business to maintain and develop an online gateway by providing company information, hours, service/product categories, reviews, photos & video.

Google Places was formerly called Google Local and has been given greater precedence by Google because it helps improve the user experience by providing improved content when local search queries are completed.

The Google Places engine has been created by Google in order to continue delivering on its mandate – 'to better organize the world’s information.'

How does Google Places work?

Google Places pulls data from a variety of sources including your Google Places account, Google Maps, and various third party directories that aid in providing Google with better information about your local content.

Ranking factors include:

  • Proper account setup/optimization
  • Local citations & reviews
  • Schedule your campaigns to send at a specific date and time.
  • Social mentions
  • A website that is SE optimized

Why You Need Google Places Optimization

The Google page is now experiencing complete convergence.

A new term has been developed due to the rise of Google Places called ‘Blended Results’.

Organic Optimization, Google Places and Paid Search have become very interrelated.

  • A strong SEO & Places Optimization campaign allows ‘blended’ results to appear more frequently.
  • Google Places maps can show within a Paid Search ad.
  • Paid Search ads can appear within Google Places/Maps.

The advent of Google Places puts new emphasis on interactions with the public. A proactive approach will mean protecting and promoting your online reputation.

How We Expect Google Places to Grow

Google Places is in its infancy. Google is already testing many features across the Unites States including:

  • Google Tags – add yellow markers that attract attention and allow visitors to learn key information that you wish to highlight.
  • Google Boost – pay for your company to rank at the top of the Places listings on the Google homepage. (much like PPC)
  • Hotpot – addition of social reviews as a key recommendation engine in delivering further traffic and potential optimization and ranking influencers.

TechWyse Launches 'Google Place Optimization'

To learn more about how we can help your business ensure complete optimization and placement call us for a free 15 minute consultation.


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