What Is The Purpose For Your Website?

Use of Website

Why do you have a website? Do you have a website because everyone else has one? Or do you have a proper plan and will use your website as a marketing tool to help your company deliver on one ultimate goal or purpose? Every business operates because it has a single overall goal; that goal in most cases should be no different then your website goal.

So lets talk about it.

What is the purpose or goal for most business websites?

Every online entity can be categorized to have 3 distinct and separate website goals;

1. Lead Generation – Developing leads either through phone calls or emails. These leads then get passed on to your sales teams and the magic is up to them to convert them!>

2. Ecommerce – You are selling a product on the internet. You have images, enticing words and a full shopping cart which allows people to complete a transaction online.

3. Branding - Just getting your name out there from either PPC Impressions or first page SEO ranking. One suggestion for name branding is Facebook. Imagine you are advertising to millions of people targeting your specific demographics without them typing a keyword. Another great option is using the content network in Google AdWords. You are advertising your product on a specific website. For example advertise your Pink product for Think Pink Month on a website for women such as womansday.com

Have you decided the purpose for your site?

Now you figured out why you should have a website. Do you know how you are going to measure whether you internet marketing campaigns are successful or not? Here at TechWyse Internet Marketing we have a personalized Client Tool that let’s you know at a glance how many phone leads and email leads you received within a time period. For your email leads it will track the person’s name, email address and comments. You can then assign the leads to members on your sales team. We also let you know what pages are converting the best. Check out more details about our lead measurement tool here.

Which ever way you decide to go with your internet marketing (or if you decide to do any internet marketing at all!) I would highly recommend developing some sort of strategy to help you gauge the true effectiveness of your site.

Now I’ll ask the question again – What is the purpose of your website?