Comments on: Interactive Websites vs. Website Testing

By: Google Analytics Unleashes a Beast | Rise to the Top Blog

Google Analytics Unleashes a Beast | Rise to the Top Blog — Mon, 27 Oct 2008 16:39:01 +0000

[...] logged in it took me no more than 20 seconds to understand what to do. We work with many businesses improving website visitor experience. The foundation of our extensive reporting is Google Analytics. Taking a quick glance above, I can [...]

By: Persuasive Copywriting 123 | Rise to the Top Blog

Persuasive Copywriting 123 | Rise to the Top Blog — Thu, 31 Jul 2008 02:22:03 +0000

[...] No muss, no fuss with the most popular movies in the top fold. Use Google Optimizer to conduct A/B- Multivariet testing and determine the best performing [...]

By: Hayden

Hayden — Wed, 23 Jul 2008 03:01:31 +0000

Hi Robert,
Marketing research gives us better insight about users and that means more effective ads, which leads to more conversions and success for our business. Testing will take us to the right track. Your testing suggestions are thinkable and highly applicable! Thanks for the post.

By: Dylan

Dylan — Tue, 22 Jul 2008 06:10:29 +0000

Ya, everyone gets their marketing pie from thorough market search. Google adwords funnel options let us know about stronger areas of click density as well as weaker areas. The most important attribute of the Internet is it not only paves a high end marketing channel but provides ample tools to guage and test every marketing strategy.
Good post Robert

By: Beck

Beck — Mon, 21 Jul 2008 03:41:50 +0000

Testing is a good suggested strategy for every online ad campaign. Landing page click density is also some wise advice Robert!! Good write-up!!

By: frankpious

frankpious — Mon, 21 Jul 2008 03:28:27 +0000

I personally have found that Google analytics is the best tool to analyze and judge the success of online ad campaigns and also the one that offers me a clear insight in to all my clients. I use it as a yardstick to measure the ROI on my various online ad campaigns. To me nothing works like Google analytics does

By: Kathy

Kathy — Fri, 18 Jul 2008 11:07:55 +0000

Loved this article. Great one for those who understand Analytics and a about landing pages.

I also loved the video, great ‘intelligent’ way of making use of the landing page for your adverts.

Nice post Rob

By: Sean

Sean — Fri, 18 Jul 2008 03:51:26 +0000

yes , i support multivariate testing, it allows us to guage the various utilities with our landing page. Sample testing tracks back to the history of marketing in measuring marketing strategies.