Comments on: How To Persuade A Buyer Online?

By: Gregory

Gregory — Thu, 06 Nov 2008 09:23:10 +0000

I feel that highlighting the USP (unique selling point) of any product or service is of equal importance if one wants to succeed in his marketing efforts. He should show its unique qualities and show why this would be a better buy as compared to other competitive brands. Building up an empathy factor is all very well; but what ultimately counts in sales, is the ability to project the USP of any product or service. It applies equally well to both online & offline sales.

By: Tom

Tom — Thu, 06 Nov 2008 02:58:08 +0000

What you’ve pointed here are great ways to accelerate the persuasive momentum that drives our customers to take actions. What the most important criterion is we need to plug the holes in our marketing message, so as to avoid customer from ignoring the offer. Whether online or offline, the marketer must stick on to the weighty AIDA principle- Attention, Interest, Desire and Action.
Well before you take the leap you may want to take a look here.
Nice one Maxx!
Tom

By: Bianca

Bianca — Thu, 06 Nov 2008 02:56:24 +0000

Pretty persuasive post! The secret to success in business is to know what people want and how you can persuade them to buy. And people don’t look at the product or service being sold, all they care about is what the product or service will do for them. They buy products and services because they want the end result or the solution. Thus it’s the end result that smart marketers would sell and not the product or service.