Comments on: How Testimonials Can Help Improve Conversion

By: How To Keep Your Traffic Coming Back For More | Rise to the Top Blog

How To Keep Your Traffic Coming Back For More | Rise to the Top Blog — Fri, 18 Sep 2009 09:12:26 +0000

[...] often offer their customers a generous return policy. An open return policy along with exemplary testimonials helps create a buzz about your company and inspires buyer [...]

By: Dimitry

Dimitry — Fri, 13 Feb 2009 03:46:58 +0000

Well it’s a debatable point whether testimonials improve conversion rates or not. Maybe a few years ago they had their say but today their charm works less. Internet users in my view are becoming indifferent to testimonials. If you’ve heard of the phrase “banner blindness” then “testimonial blindness” would also be apt.

By: Grette

Grette — Fri, 13 Feb 2009 02:59:09 +0000

You know how important people who’ve truly purchased and used your product or service think about it? Answer to that question is one of the most essential tasks your website needs to accomplish–and it’s as simple to do as it is important. By using testimonials (reviews and comments from your satisfied clienteles) in text, audio or video format on your website, you not only answer the question, you also convert your sales pitch into a credible, authentic,unbiased recommendation for your product.

By: Fiona

Fiona — Thu, 12 Feb 2009 03:55:20 +0000

I agree with you Cyriac. A good testimonial can convert more sales, if it is filled with your unique service/sale benefits. With real testimonials you can overcome buyer skepticism, this will result a positive decision from the new customer towards your services.
Another important thing is one can’t take testimonials for granted, online buyers are more specific (clever) in deciding their buying decision, they’re taking pain to contact and consult these testimonial-ed customers.

By: Martin

Martin — Thu, 12 Feb 2009 03:44:14 +0000

Testimonials obviously play on the psychology of a customer. It is able to break down the wall of doubt, confusion and apprehension existing in the minds of a visitor and spur him on to make a purchase. It in effect increases the conversion rates dramatically; no doubt about that.

By: Wilson

Wilson — Thu, 12 Feb 2009 03:17:21 +0000

Yes, it’s a human tendency to imitate and closely follow the principle of social proof. After all, there always exists an element of skepticism and doubt in buying a product we are unable to touch and feel. A word or two from an existing customer can dispel our misconceptions and help build trust and confidence. Testimonials are able to sway the mind of a customer and turn a doubting Thomas in to a confirmed buyer.

By: Mohamed

Mohamed — Wed, 11 Feb 2009 17:15:19 +0000

Adding to the authors article I advise all readers to never fake testmonials as most people have well-trained BS detectors that can smell a fake a mile away.