Exactly! Search trends have changed over the times. And now people only want to go straight then taking anyother way. The most interesting part is users will directly search with query in short sentences for it they want results.

What’s so Special About it?

In the year 2000 there were only a handful of sites, comparatively speaking. People had time to read. Today people are looking for the “Reader’s Digest Version”.

The web searcher enters a phrase and subconsciously or consciously says, “answer me straight and skip the romance”.

This is important to note for the entire industry because it effects content, page structure, Keyword in title placement, etc. When someone searches for a phrase, which result gets the click and why?

Whether ppc, ads, or any campaign the very purpose of copy is to arouse the attention of visitors, the first step in the AIDA formula (Attention, Interest, Desire and Action).

Steve

Content is king, though it seems as a cliche phrase, it is the king in SEO, PPC and other alleys of internet marketing.
According to studies well written web content (right keywords) can increase sales up to 30%, there lies the power of keyword enriched content (KEC).

Fiona

Message copy from marketers needs to be so appealing so the audience actually requests and demands the message. I think this evolutionary process is already underway as “push marketing” has given way to “pull marketing” a situation where our consumers can catch us. So we are forced to create this pull copy content where audience automatically spots the advertiser in a natural way. Your tips lead to this simple yet evolutionary idea.