Comments on: Optimize Your Google AdWords Spending by Tracking KPIs

By: How to Calculate Goal Value and ROI With Analytics and AdWords | Rise to the Top Blog

Tue, 22 Sep 2009 05:35:23 +0000

[...] Here are two popular methods of revenue generation that have important performance indicators: [...]

By: February 2009 Rise To The Top Wrapup | Rise to the Top Blog

February 2009 Rise To The Top Wrapup | Rise to the Top Blog — Mon, 09 Mar 2009 20:00:12 +0000

[...] Optimizing Adwords Spending Through Analytics – This article was published almost a year ago by Robert from our Web Analytics department but continues to be a favorite amongst our community. [...]

By: Dimitry

Dimitry — Fri, 12 Dec 2008 04:47:33 +0000

Excellent write-up about Key Performance Indicators or KPI’s as they are commonly called. Irrespective of industry, competitive marketplace, or target market, the only way to assure success is to make informed decisions from quantifiable data. The stronger the data, the more likely you are to make the right decision. And KPI’s provide as strong data as possible in this regard.

By: Google Analytics- The Action Plan | Rise to the Top Blog

Google Analytics- The Action Plan | Rise to the Top Blog — Mon, 20 Oct 2008 21:21:20 +0000

[...] is the first question to ask yourself when you are trying to determine the best metrics to focus on. Written in an earlier article by our very own PPC_Girl, in general terms all business [...]

By: Tracking On and Offline Advertising Using Google Analytics | Rise to the Top Blog

Fri, 03 Oct 2008 19:42:04 +0000

[...] What kind of a website do you have? Lead Generation, brand lift or ecommerce site? [...]

By: AdWords Reporting Are you using this tool to analyze your results? | Rise to the Top Blog

Mon, 25 Aug 2008 21:32:57 +0000

[...] you crazy? If you answered yes to the above questions, I have great news for you. AdWords has a Reporting tool that removes the administrative nightmare and gives you more time to analyze [...]