How To Lower Your Website Bounce Rate

The success of a business depends on the amount of time spent by your target audience on your website. If the bounce rate of your site is high, you need to reconsider some factors and find a solution for it to make your site successful. Most of the time, a website’s bounce rate increase due to errors in web development. It could be due to a bad design, long loading time or unorganized navigation system. If you want to learn how to improve your website bounce rate, here are some tips that you might find helpful:

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Check the Design of your Website

When a potential customer visits your website for the first time, the first thing that he will notice is the content and layout design of your site. If he finds the homepage design appealing, he will surely go deeper and explore your products or services. Therefore, your website should be designed with a professional layout to catch the attention of your visitor. As much as possible, pay attention to your website’s readability, contrast and colors. Unprofessional fonts and bad color combination will surely affect the interest of your visitor, as well as the appeal of your website. You should also double check your site’s content to ensure there’s are no spelling or grammar mistakes.

Make Your Site Lightweight

One thing that you need to remember is that time is gold, not just for you but for your visitors as well. If someone goes to your site, he will not wait for a long time just to see the contents and what you have to offer. In case the loading time of your website is long, your visitor will surely skip and look for another site. To avoid this, make sure that your site is optimized for faster page loading. If you could, eliminate unnecessary flash elements and load fewer images to make it faster.

Simplify the Site’s Navigation System

Another reason why some websites have a high bounce rate is due to the poor navigation system. When putting up your website, make sure that all navigational links are placed on top of the page, where visitors can easily see them. If you prefer using a drop down menu, ensure that the primary categories are placed properly in the menu bar, along with the subcategories.

Show your Visitors what you Offer

The first thing being checked by some website visitors is the site’s “About Us” page in order to get an idea of what is being offered. To help your potential customers understand your service or product, make sure that everything is clearly stated on that page. This may not increase your bounce rate immediately but if you do have a transparent “About Us” page, you can start establishing the identity of your brand and this will eventually lower your website’s bounce rate.

Avoid Pop Ups and Lessen Advertisements

Pop ups can be very irritating and this can surely drive visitors away from your website. To avoid this from happening, make sure that you do not use pop ups on your site. Advertisements, on the other hand, are considered as the major source of income or revenue for most websites. In case you cannot get rid of all the advertisements on your site, try to minimize the number of ads to free your website from clutter.

Following the aforementioned guidelines can surely help you improve the bounce rate of your website. However, if you cannot make the changes on your own, it would be best to hire a professional web developer instead so that you do not mess up your entire website.

Written By Tom Jones

Guest post contributed by Tom Jones on behalf of make-a-web-site.com - click here for more information on making a website. Tom is a freelance writer who enjoys writing for a range of sources.

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9 thoughts on “How To Lower Your Website Bounce Rate
  1. Mel

    I can’t agree with you more on many points. Color and font usage is definitely one of my pet peeves.

    I can’t even tell you how many times I check out a website and I am still unclear on what they offer much less easy to understand navigation.

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  2. CarpeNemo

    I agree with all of your points – but I think you forgot something, just after the part where you said time is gold.

    If time is gold, then information is too. And relevant information is platinum rolled in gold flakes in a nice cream sauce. You need to not only appeal to the visitor, but give them the information they NEED quickly and without hassle, as transparently as possible. If you can do this, you’ll notice your site doesn’t operate like a bouncy castle anymore.

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  3. ekinx

    I had a website that has a lot of returning visitors (so the website can’t be that bad, can it?) and had a bounce rate of 85%. I decided that something had to change, I reviewed the content and made some changes, I reduced the amount of ads on the page, this helped. I had an about us page.

    I changed over to a Genesis theme (think lightweight, easier to read, faster loading times and just looks good!) and my bounce rate dropped to 50% and I was thrilled but this only influenced the bounce rate for a couple of weeks. It now hovers around the 70-82% mark, so I guess there is a slight improvement.

    I have read different stats on what an average bounce rate is. It seems it ranges anywhere from 40-60% and this is considered decent and anything in single figure digits means there is a bug in the system..

    I agree with CarpeNemo that information is platinum with rolled in gold flakes!! My info on my site is good but I don’t know what to do to stop them bouncing… They do click a lot of ads so that might be a contributing factor….

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  4. wolfpacklovin

    My bounce rate is pretty high, like 70%. I updated my website’s design today because of this article and I am hoping that helps my bounce rate.

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  5. Jordan

    My bounce rate for my blog is still over 40%. I am finding it very hard to get it to lower. My blog has a very clean simple design, (Yet attractive) with a clear menu at the top. No annoying pop ups / pop under’s and a decent loading speed.

    most of my site traffic comes directly from Google, so why would the bounce rate still be very high if they did not search for what they where looking for?

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  6. c_levette

    I agree with all of these points. I love the point about having a great “About Us” page. There was a noticeable improvement in my site when I created an “About Us” page. I received a lot of great feedback about it! It was a breakthrough for my site. I try to always keep my site’s colors and navigation as simple as possible also.

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  7. runejet

    Good article which highlights many simple, yet important, points. The point on simple navigation is especially important as people want to be able to find their information as quickly and easily as possible and a hard to use site will definitely cause most of them to leave.

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  8. Michael Aulia

    I have like over 80% bounce rate which is really high. The problem is, most visitors come from the search engines. I believe they’ve got what they are looking for in the post and then close the tab (isn’t that what most search engine visitors do?)

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  9. carlalexander

    Well, I can’t tell you how much I have been waiting for someone to talk about this matter. I have a website and I blog a little bit too plus I do a little bit of “revenue sharing sites” Now, in one of the revenue sharing sites that I am at, Infobarrel to be precise, does not allow visitors from search engines to leave comments without having to signing up first. I tried to raise the issue but they don’t believe that it can affect the bounce rate or overall performance of the site. Do you think this is going to affect the bounce rate? Great article and thank you for sharing.

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