Comments on: Tracking On and Offline Advertising Using Google Analytics

By: Olaf

Olaf — Fri, 04 Mar 2011 02:16:12 +0000

Nice article, just to add a bit: If you want to see in Google Analytics, how often an email or newsletter was opened (or viewed), you can use http://email-tracking-with-google-analytics.com/, There you can get a pixel which you insert into your email. The pixel will then cause your Google Analytics to show how often the email has been read.

By: Tips on Google Analytics and AdWords Set Up | Good Approach Marketing

Tips on Google Analytics and AdWords Set Up | Good Approach Marketing — Fri, 20 Nov 2009 19:43:56 +0000

[...] beyond looking at your bounce rate. Did you know you can track email campaigns, phone calls or even offline advertising through Google [...]

By: Fixing Direct Visit Issue For Google Analytics When Employing Website Optimizer | Rise to the Top Blog

Wed, 30 Sep 2009 03:04:31 +0000

[...] causes the source cookie information to be overwritten as a direct visit, (obviously because the GA tracking code has not had a chance to fire on the original [...]

By: Advertising Print and Website Analytics in Harmony | Google Analytics Help Blog

Sat, 12 Sep 2009 21:48:42 +0000

[...] to gauge your response. I wrote about it on the risetothetop blog a while ago- the fundamentals to tracking online and offline advertising using Google Analytics are described in this [...]

By: Robert

Robert — Wed, 10 Dec 2008 01:51:39 +0000

Sorry for the delay Jeffrey.

Yep that’s it and make sure the GATC (Google Analytics Tracking Code) is installed on the appropriate pages.

By: Will

Will — Mon, 17 Nov 2008 23:14:16 +0000

Great post! Quick question for you… If all I want to do is track referrals from a vanity URL being 301 redirected, do I just create a tracking query string and redirect the vanity URL to that URL query string?

i.e. http://www.vanityurl.com ==> 301==> http://www.maindomain.com/?utm_source=www.vanityurl.com

Is there anything else I need to do?

Thanks for you help!

By: Jeffrey

Jeffrey — Mon, 06 Oct 2008 03:52:02 +0000

Yes Google Analytics to be sure is a magical analytical solution. As you mentioned it works equally well with both offline and online advertisement tracking. It’s the technical perfection of Google analytics and its effectiveness in tracking Ad spends by calculating the ROI on all offline and online Ad campaigns that explains its increasing acceptance among the business community.

By: Bianca

Bianca — Mon, 06 Oct 2008 03:02:46 +0000

Google Analytics is a very invaluable tool to analyze about how visitors interact with a website. It provides a wide range of reports with a lot of flexibility and can track multiple websites under a single login. And the fact that it is free is perhaps the icing on the analytical cake. But one thing it does is arm Google with a lot of profitable information. Analytics not only shows how Google users search for a site and whether they convert into sales on it, but also reveals how all visitors, even from Yahoo and MSN reach a site and use it. Just the kind of information needed to keep Google ahead in the search engine supremacy race!

By: Sreedhar

Sreedhar — Mon, 06 Oct 2008 02:53:20 +0000

Nice information Robert and very detailed as well. I guess this really gives an overall idea of what Google Analytics can do to one’s web site.

By: Dylan

Dylan — Mon, 06 Oct 2008 02:48:13 +0000

Nice post Robert! There actually lays a good deal of truth to the old adage that you have to spend money to make money. And advertising is such an option to all marketers; GA reports are too invaluable to track the number visitors to our site. I have tried other tracking options including proprietary tracking software for my ad campaigns, but now I am using Google tracking facility only!