Google finally released their Analytics API to the general public last week. What does this mean? It means that you should sit back and get ready for some very cool, and innovative new tools to be developed by the free market world!
For those that do not understand what an API is, here is the quick run down. The release of the API allows developers to be able to access raw data, giving them the ability to integrate into their own programs seamlessly and easily.
Some Examples Of What The Google Analytics API Will Do
According to the official Google blog here are just some of the things that have already been developed when the API was in Beta:
- access Google Analytics through the iPhone
- download a desktop application to view Google Analytics
- MailChimp is using Analytics for their email marketing program
- Use Google Analytics in Powerpoint presentations with Shufflepoint
Here is a more comprehensive list of items developed specifically using the Google API.
Get Started Using The Google Analytics API
First get to know the Google Code base.
Second make sure you add yourself to the email list for the Google Analytics API Notify so that you get all the latest announcements etc.
Third make sure you become part of the Google Analytics API Group so that you can communicate with other interested parties.
I am looking forward to work on it. It will be great to finally be able to integrate our settings with this API in a better, more client-friendly manner. This will help greatly companies having a good number of analytics using clients. I’m also curious to know anyone there has already used the API and what you felt? please share your thoughts.