Comments on: Five Web Design Tips For Better Web Analytics Measurement http://www.techwyse.com/blog/website-analytics/five-web-design-tips-for-better-web-analytics-measurement/ Learn, Educate & Rise Thu, 02 Feb 2012 11:06:27 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Colin Hall http://www.techwyse.com/blog/website-analytics/five-web-design-tips-for-better-web-analytics-measurement/comment-page-1/#comment-48700 Colin Hall Sun, 11 Jul 2010 06:30:26 +0000 http://www.techwyse.com/blog/?p=4760#comment-48700 Thanks for the reply Jon. I also find a massive speed change in my webmaster tools reports every 2 months or so, which I can only attribute to the analytics code labouring to register. I wonder if you've had any like experiences. My site can go from being in the top 5% fastest to in the top 15% slowest over night, lasting for 5 days typically and then returning back to normal. We've run so many server tests and found no change to service speeds there. Cheers Col :-) Thanks for the reply Jon. I also find a massive speed change in my webmaster tools reports every 2 months or so, which I can only attribute to the analytics code labouring to register. I wonder if you've had any like experiences. My site can go from being in the top 5% fastest to in the top 15% slowest over night, lasting for 5 days typically and then returning back to normal. We've run so many server tests and found no change to service speeds there.

Cheers

Col :-)

]]> By: Jon http://www.techwyse.com/blog/website-analytics/five-web-design-tips-for-better-web-analytics-measurement/comment-page-1/#comment-47623 Jon Wed, 21 Apr 2010 18:46:22 +0000 http://www.techwyse.com/blog/?p=4760#comment-47623 Thx for the comment Colin! <br /> <br /> Discrepancies between log file and cookie tracking methods are par for the course. Your cart may be rewriting or serving the same url for different pages which would explain such a huge difference. It might also be due to: <br /> <br /> - Visitors that have cookies disabled<br /> - Search robots<br /> - Pages that are not fully loading before the visitor clicks through<br /> - Pages that have no code attached (e.g. enlarged product images, pdf's)<br /> <br /> You seem well educated but for those that are looking at improving data quality, look for self referring visits and narrow down the untagged pages and more info on log/cookie/hybrid technologies are in Brian Clifton's book. <br /> <br /> Thx,<br /> Jon<br /> Thx for the comment Colin!

Discrepancies between log file and cookie tracking methods are par for the course. Your cart may be rewriting or serving the same url for different pages which would explain such a huge difference. It might also be due to:

- Visitors that have cookies disabled
- Search robots
- Pages that are not fully loading before the visitor clicks through
- Pages that have no code attached (e.g. enlarged product images, pdf's)

You seem well educated but for those that are looking at improving data quality, look for self referring visits and narrow down the untagged pages and more info on log/cookie/hybrid technologies are in Brian Clifton's book.

Thx,
Jon

]]> By: Colin Hall http://www.techwyse.com/blog/website-analytics/five-web-design-tips-for-better-web-analytics-measurement/comment-page-1/#comment-47620 Colin Hall Wed, 21 Apr 2010 14:27:24 +0000 http://www.techwyse.com/blog/?p=4760#comment-47620 I see vastly different numbers from Analytics, when compared to my user log files analysis. On some clients I'm seeing 75% more Google visits than is being shown on Google Analytics. Many of these sites are online stores with php pages and I wonder if this could be attributed to your first point, regarding distict URL's. I see vastly different numbers from Analytics, when compared to my user log files analysis. On some clients I'm seeing 75% more Google visits than is being shown on Google Analytics. Many of these sites are online stores with php pages and I wonder if this could be attributed to your first point, regarding distict URL's.

]]> By: Sera John http://www.techwyse.com/blog/website-analytics/five-web-design-tips-for-better-web-analytics-measurement/comment-page-1/#comment-47084 Sera John Fri, 12 Mar 2010 05:12:36 +0000 http://www.techwyse.com/blog/?p=4760#comment-47084 I think better web design is one of the main thing for getting more visitors. These 5 tips will help your conversions and this way one can track goals easily. I think better web design is one of the main thing for getting more visitors. These 5 tips will help your conversions and this way one can track goals easily.

]]> By: Jon http://www.techwyse.com/blog/website-analytics/five-web-design-tips-for-better-web-analytics-measurement/comment-page-1/#comment-46997 Jon Thu, 04 Mar 2010 22:59:20 +0000 http://www.techwyse.com/blog/?p=4760#comment-46997 <br /> Thanks Chris, just beware with YWA using an include to try and group content pages.. you might have to use scripting to get page and category names! :)<br /> <br /><br /> Hi Rachel! Thanks for the question! We have a call tracking system that "pings" a URL when a call comes in. We allocate PPC, organic and Direct telephone numbers and include analytics source and medium information in each URL so that the profile records where the call comes from. Finally we setup goals for each of these pages to record a successful lead.<br /> <br /> Hope that makes sense! Let me know if you need more info.<br /> Thanks Chris, just beware with YWA using an include to try and group content pages.. you might have to use scripting to get page and category names! :)

Hi Rachel! Thanks for the question! We have a call tracking system that "pings" a URL when a call comes in. We allocate PPC, organic and Direct telephone numbers and include analytics source and medium information in each URL so that the profile records where the call comes from. Finally we setup goals for each of these pages to record a successful lead.

Hope that makes sense! Let me know if you need more info.

]]> By: Rachel http://www.techwyse.com/blog/website-analytics/five-web-design-tips-for-better-web-analytics-measurement/comment-page-1/#comment-46993 Rachel Thu, 04 Mar 2010 11:59:52 +0000 http://www.techwyse.com/blog/?p=4760#comment-46993 Hey  informative tips Jon. I have a question. Can you please tell me how phone calls can be recorded as goals in an analytics profile? Hey  informative tips Jon. I have a question. Can you please tell me how phone calls can be recorded as goals in an analytics profile?

]]> By: This Week In Internet Marketing – March 1, 2010 | Rise to the Top Blog http://www.techwyse.com/blog/website-analytics/five-web-design-tips-for-better-web-analytics-measurement/comment-page-1/#comment-46978 This Week In Internet Marketing – March 1, 2010 | Rise to the Top Blog Tue, 02 Mar 2010 01:05:46 +0000 http://www.techwyse.com/blog/?p=4760#comment-46978 [...] Five Web Design Tips For Better Web Analytics Measurement [...] [...] Five Web Design Tips For Better Web Analytics Measurement [...]

]]> By: Chris http://www.techwyse.com/blog/website-analytics/five-web-design-tips-for-better-web-analytics-measurement/comment-page-1/#comment-46957 Chris Thu, 25 Feb 2010 20:50:07 +0000 http://www.techwyse.com/blog/?p=4760#comment-46957 Great post Jon!  I will definitely start taking php include into consideration for adding tracking code.  That's a real time saver! Great post Jon!  I will definitely start taking php include into consideration for adding tracking code.  That's a real time saver!

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