Among other things, i think the ‘visitor path’ stats reports are more important. If we cross-reference that report, we can check our visitors are redirected from a non-targeted page(search engine leads them there) to the keyword targeted page. If not, you’ve lost many potential sales.
And this feature can give us an understanding of which search phrases bring in visitors. If we use a pay-per-click (PPC) advertising campaign on a search engine, this information may help us fine-tune the phrases we target in our ads.
Hayden