Understanding What Search Engines Are Looking For With Your Website!

While doing one of my consulting calls yesterday, I was going through a website and helping the client gain a more broad undestanding of SEO and what Google looks for when it ranks a website on its search engine well. After putting together a quick summary document I realized that I likely had a nice internet marketing piece to share with our readers! Have a read and let me know what you think!

Meta Tags and Page Title

  • Make use of your article name in the actual page title. When someone clicks on a given article the article name, or key phrases describing the article should appear in the top of the browser as the Page Title.
  • Similarly, each page can have a Meta, description (no more then 20 words) and keywords (no more then 30 words) describing the elements on this page. For reference please look at http://techwyse.com/blog/?p=11

Use of Frames

  • Any page within your site should not have a scrolling bar within it. This is usually indicative of a page that is not spiderable by search engines like Google, because it usually means it gets confused at which element of the page to look at. Having anything that may be confused as a frame or javascript to a search engine can put your sites search engine friendliness at risk.
  • For more information on quality guidelines from Google itself go to this URL: http://www.google.com/support/webmasters/bin/answer.py?answer=35769*** also note the layout of this page which include the interlinking comment made below.

URL page naming

  • Anytime you can make your page name extensions say something that is relevant rather then providing programming code you should make this happen! Remember — give search engines more information to understand what your page is about and they will like you a lot more! This was an example used in our call: http://en.wikipedia.org/wiki/American_football

Offer Strong interlinking and anchor text throughout your site: Within your articles and content on your site, it is imperative that you link relevant search words to other relevant articles.. This can be done several ways:

  • By looking at your existing content and finding keyphrases with strong meaning and linking them through to pages that are related to this term — preferably to a given article defining that term and alternatively to a search conducted that delivers the user results related to the given keyphrase.
  • By offering further content and/or categories at the bottom of each page that would be relevant to the article on the page. Refer to the bottom of either of these pages to see reference: http://en.wikipedia.org/wiki/American_football http://www.techwyse.com/about.phpRemember strong interlinking in your site will give each page the ability to get more eyes looking at more pages once other sites begin to link to you!

Articles of Reference http://www.google.com/support/webmasters/bin/answer.py?answer=35769 http://www.sitepoint.com/article/search-engine-friendly-urls http://www.searchengineguide.com/sahiner/009360.html http://www.searchengineguide.com/wallace/2005/0107_dw1.html Reference sites http://techwyse.com/blog/?p=11 http://en.wikipedia.org/wiki/Main_Page

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Written By DJ

DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.

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3 thoughts on “Understanding What Search Engines Are Looking For With Your Website!
  1. avatartikoun

    Offering a strong interlinking and anchor text throughout a site is something that I think I have not implemented completely.

    I am not sure whether internal links produce the same effect that off site backlinking produces. The way a website reacted to some backlinking I have done, is somewhat leading me to be unsure about the question (maybe).

    Now, with Panda, Penguin and the violent update that happened around September of 2012 I am not sure how some of the things I have done before can affect a site today.


  2. avatarriku517

    Thank you for this wonderful information. I would have never thought something as simple as formatting the top of the browser to be the page title would have such an impact on my website. I also need to develop my meta tagging so Google can finally acknowledge my website exists.


  3. avatarAlex

    Although most of the advice from this post still stands today, it would be interesting to create a new post on the topic, with some added tips that you could link to from this post. Like me, some people will find this post and would want to read more detailed and fresh information. Just my 2 cents.



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