Improving SEO on Google with Title Tags and Meta Descriptions.

Tweaking your website’s HTML title tag can greatly improve your SEO on Google and other search engines. Your Meta description also plays a role in search engine optimization, although Meta descriptions have much less influence on page ranking.

Title Tags and Search Engines

Many web pages copy the page’s headline and paste it into the title tag, but that’s a mistake. Search engine algorithms consider the title tag almost as important as the page’s actual text, so you need to include a unique and descriptive title.

Google also uses the title tag to create the page link in its search results, so you want the tag to appeal to both search engines and real people (there’s no point crafting a title tag that wow’s the search engines if users don’t find it appealing).

For instance, if you were selling secondhand widgets in Fort Lauderdale, you’d want the title tag to include your business name, what you sell and your location. The title tag might look like this: <title>Refurbished Widgetry, Offering High Quality Secondhand Widgets in Fort Lauderdale</title>.

Don’t give into the temptation to cram keywords and search phrases into the title tag. Search engine algorithms are wise to that trick, and your page ranking will suffer. Instead, try to summarize the page’s content in one headline. Often it’s best to write your page’s content first and design the title tag based on the content, rather than the other way around.

Make sure each webpage has a distinct title tag. Using the same tag for every page on your site will cripple your search engine ratings. Be careful as well if you use content management software. Many content management systems generate title tags by duplicating page content, which also counts against your search engine optimization. The software should allow the option of adding title tags manually.

Meta Descriptions and Social Media

The Meta description tag is a short paragraph describing the webpage’s content. Content management software sometimes refers to the Meta description as simply “Description.” The tag won’t improve your search engine ranking, but this doesn’t mean it won’t influence your SEO.

When a search engine returns results, it includes the title tag as a clickable link. Under the link is a short description of the webpage. Depending on the search engine used, this description may reproduce the first 20 to 25 words of the Meta description, pull relevant content out of page content or display a combination of the Meta description and content. Google’s known to do all three. The meta description is also the default description for social media links on sites such as Google+ and Facebook.

As with the title tag, your SEO on Google will suffer if you stuff your meta description full of keywords. Besides, a description such as “Buy secondhand widgets from our used widget shop where you can find the finest in refurbished widgets” doesn’t appeal to users. Instead, write the meta description using a few keywords and provide a convincing reason for users to visit your site. In many cases, your meta description will determine a potential visitor’s first impression of the site.

Your next step should probably be learning more about SEO on Google now that you know about title tags.

Written By James

James writes for on topics such as how to beat Google Penguin update, good link building strategies in the post Penguin era, and effective SEO strategies that all webmasters should adopt.

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2 thoughts on “Improving SEO on Google with Title Tags and Meta Descriptions.
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  2. Really a nice article, it clears my confusion how Google works for Title tags and meta description.

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