If you own a small or medium-sized business, Local Geo-Targeted Search Engine Optimization is a great way to drive quality traffic to your site. After all, quality traffic is a big factor in the success rate for your online business, so it is crucial to have a proper Geo-Targeted SEO plan in place.
What is Geo-Targeted SEO?
Geo-Targeted SEO is optimizing niche keywords based on location. Some of the advantages for Geo-Targeted SEO are:
- Expanding your clientele and services
- Eliminating unwanted traffic
- Increasing your local Leads = More conversions
- Reaching your targeted audience
Planning a Geo-Targeted SEO Campaign
To get started with a Geo-Targeted SEO campaign, you have to find Geo-Targeted Keywords. This plan can be crafted by following this structure:
1. Finding Geo-Targeted Keywords
You can either use search suggestion option of search engines or any popular local search trending tools like Google keyword Suggestion Tool.
2. Adding Geo-location Specific Landing Pages
Geo-Targeted Landing Pages assist you with converting traffic into leads based on location. For eg: If you’re a lawyer practicing ‘personal injury law’ in Toronto area, then you can consider having pages with URI’s – Site.com/Injury-Lawyers-Toronto or Site.com/Toronto- Injury-Lawfirm
3. Enable Geo-Tagging in Meta Content
Geo-Tagging is a great way to add exact location to the information you are working with. Below is an example of how to code your Meta Tags to be ‘Geo-Tag friendly’
<meta name="geo.position" CONTENT="49.2;-123.4"> (latitude, longitude)
<meta name="geo.placename" CONTENT="London, Ontario"> (city, State/Province)
<meta name="geo.region" CONTENT="CA-ON"> (Country, State/Province)
<meta name="ICBM" content="49.2;-123.4"> (latitude, longitude)
Geo-Targeting is definitely a great tool-set to add to your overall SEO process, so keep your eyes on our blog for future tips on how to best strengthen your Geo-Targeted SEO Campaign.
Great Article asha.. This article provided me a good insight into Geo-Targeted SEO Campaign. I do not know how much effective it is as of now, but it will be a major SEO factor in the future I guess.. Rarely the people is using the Geo Meta tags in the website. To add on do check out this website http://www.geo-tag.de/generator/en.html. Once you enter your Geo location (say your City or country), it generates the Geo meta tags for you.
Informative read. If we're targeting multiple geolocations then it would be better not to include geo tags I guess. Am I right?
Geo targeted SEO is becoming relevant as the sales are targeted even at the regional level / lower level. Products like foods & Beverages, medicines and service sectors like repairing of vehicles, hotel stay etc. are the areas where Geo targeted SEO can be implemented. And it's great to know about geo-tagging in meta content. Thanks Asha for sharing the knowledge.
For the modern SEO Geo-targeting is an important area of study. Search engines are getting better and better at Geo-targeting and this is one area that can lead to a possible secondary revenue stream for a company. It will be a huge consideration if it is local SEO or International markets. I enjoyed your post, looking forward to more interesting articles..
@Alethea
Thanks for your comment. In the case of businesses focusing multi-geolocations it depends on how you're structuring your geopages on site. If it is subdomains then you can add different geotags to the entire subdomain or subdirectories. Hope this will clarify your doubts.
Thanks
Asha