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How to Beat Google Penguin Update

Did the recent Google Penguin update affect you website or online business negatively? Whether you experienced a dip in traffic and or loss of productivity, you can do several things to remedy the situation. Consider the following two guidelines on how to beat Google Penguin update:

Site Reputation

With the recent Penguin update, Google introduce a new reward system that depicts how websites rank in its search results. Websites that are of high quality, and improve the experience of web enthusiasts, rank higher in its results and as such, benefit from its high organic traffic. In view of this fact, the first thing that you should do, to beat the Google Penguin update is to improve the reputation of your site or e-commerce establishment. This is not as hard as it sounds. Consider the following two tips to increase your chances of success:

Related Posts:
Google Penguin Shows No Mercy For Black Hat SEO
Smart SEO: Understanding Google’s Algorithms

Tip 1: Publish Unique Content

To improve the reputation of your website, the first thing that you should do is to publish unique and high quality content. Scan all your web pages to identify duplicate content, and then remove or rewrite those that are positive. After you have put your on-page content in order, search offline sites to check whether they have duplicated your content. Again, if you find positive results, negotiate with the concerned webmasters to remove copied content. If negotiations fail, you should rewrite affected pages, use canonical tags to identify them, or remove them altogether.

Tip 2: Typos and Grammatical Errors

To beat Google Penguin update, make sure that your content adds value to your customers. Your web pages and or blog posts should flow well and lack typos, spelling, and grammar errors that can put off your visitors. Before you publish content on the Internet, proof read it with a fine toothed comb, to ensure that it lacks the foregoing hitches. You can use several offline and online tools or even hire a reputable editor, to help you create flawless web pages. If your visitors enjoy your content and share your URL, Penguin can pick this, and reward you with high rankings.

Search Engine Optimization (SEO)

On/off-page SEO is an essential practice that you should keep in mind, if you want to beat the Google Penguin, and succeed on the Internet. In addition to writing quality content, make sure that your website is navigable and has a friendly interface that appeals to your visitors. Avoid using nested navigational systems and many flash graphics. They will only confuse your visitors, lower their experience, and thus, increase the bounce rate of your website. Finally, implement the following SEO tips, to appease the Penguin, and increase productivity of your site:

Tip 1: Keyword Stuffing

Unlike in the past when stuffing keywords was the norm, use them sparingly in the post Penguin era. Instead of placing your main keyword(s) on your page title, footer, H1 tags, and several times in the body of your blog post or article, use it sparingly. Ideally, you should maintain keyword density at around 2%, to have better results.

Tip 2: Avoid Hiding Text

Do not hide or white out text in your bid to rank higher in Google search results. Although this black hat strategy was effective in the past, Google has revamped that ability of Penguin to detect hidden portions of text, even in CSS files. Play by Penguin’s rules, if you want your website or business to remain relevant on the Web, for a long time.

Tip 3: Natural Anchor Text

If you do not know how to beat Google Panda, use natural anchor texts on your web pages, when linking to external sources. Do not stuff keywords in them or repeat them unnecessarily. You will raise a red flag and attract serious penalties from the mighty Google Panda. Finally, while creating anchor text, make sure that you link to reputable websites that with increase the value of your own, and are valuable to your customers. Google no longer considers all backlinks as equal, as it did in the pre Panda and Penguin era.

What tips do you follow for effective post-penguin optimization?

Post By James (1 Posts)

James writes for on topics such as how to beat Google Penguin update, good link building strategies in the post Penguin era, and effective SEO strategies that all webmasters should adopt.


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  • Bloggety

    My company’s website was the unfortunate victim of a competitor’s negative seo campaign. What worked best for us was using Google Webmaster’s Disavow Link Tool. I was a long and arduous process, but much easier than trying to contact the thousands of webmasters who had links pointed to us.

  • Araragi

    Big thanks for this tutorial. I had no idea that so many new things had been implemented in this update. Gonna apply some changes to my website right away!

  • Bigbigfan

    My site seems to have gotten by unscathed, this time, but knowing that there are critters out there whom have never been fully studied yet leaves me wanting some extra Penguin repellant.

    I’ve seen some moderate improvement in rank by getting rid of urls that don’t exist, or shouldn’t exist, with proper 404’s. Occasionally WordPress will display content if a url is malformed due to the way it tries to “best guess” what you were looking for. By getting rid of these I have far fewer non-indexed urls.

    Recovery is always slow however.

  • bsge11

    I guess more and more people are still spamming the net. Not having unique content is the reason google has these updates. It’s why so many online businesses are going down.

  • Kylenp

    I really do like what they’re doing with this. Now the people that try harder will be more known than the people that just throw money at them. It seems like google does care about its users. It’s very cool.

  • invisibed

    Nice article James!
    I know a lot of people who have affected by the zoo of updates. These tips can definitely bring their websites back to life.
    I have actually seen some of my friends use these tips and their ranks have improved significantly.

    Highly recommended!

  • Tony Disez

    Thank you for this useful post as per my observation Google give high priority to only unique content & rest of others Google give a medium priority.

  • google penalty recovery

    To beat the google penguin update is not an easy task.. It is very difficult to recover the site once affected by this penguin update.. There are some link removal and penalty recovery services available to fight back with the penguin..


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