There are several ways online advertising is conducted. A website owner will always be on the look out for finding the easiest, quickest and the most profitable way to promote his/her website. There are several options open to the website owner; article submission, also called article marketing, is the one I am speaking about in this post.
What is article submission?
Article submission to be precise, is writing a series of articles having unique content on any particular topic and submitting these to various online directories. It is a highly effective idea employed widely by online marketing professionals to drive traffic to a particular website. If made use of judiciously, it can definitely go a long way in promoting your online business and helping you achieve a high ranking in (SERP). Just keep in mind that the primary reason to write articles is to add valuable content to the world wide web. Once this is noticed, search engines will follow.
What can I expect?
Every article written and submitted should have unique content, be informative and should lucidly describe the contents of the website so as to benefit the end user. The traffic received will, to a large measure, be determined by the content relevance and its appropriateness to the subject in question.
Want to rank in search engines?
The first concern is that you write an article of value that people will appreciate and link to. Once this is completed you should take special note of the relevant keywords to that post and make sure that you include them in your article. At the same time, you should take care not to put your keywords in too much. I usually tell people to pick out your top 5 – 8 keywords and include them 4 – 6 times every 600 words. Remember - the article that you submit should always benefit the end user; that’s what the search engines really look for.
Submission Methods
Now that your article is written you need to find places that are willing to publish it. The best thing you can do as an author is find some trusted sites that are related to your topic. Typically, there are a few types of sites that will post your article:
- blogs
- article sites
- directories
The most important thing to do is understand whether the site is trusted by Google. You can look for a Google PageRank as a starting point but you may also want to review the site that you are going to post your content on and make sure it seems legitimate and not just full of copied content.
Directories are either free or paid. Free directories may have a longer response time and are the ones I would recommend to have a good look over to ensure it isn’t just all copied content. In the case of paid submissions, your articles will be featured in the main page itself and you stand a great chance of getting increased traffic. There are hundreds of free and paid directories where you can submit your articles.
Benefits
Once the articles have been submitted to the right sites you will notice that there is an improvement in the quantity and quality of traffic to your website. Done properly, article submission will create a direct link to your website and this will have a nice effect on your page rank. Much of the referring traffic can ultimately turn out to be your potential clients. Article submission is “supply creating its own demand”. The more the number of places where your site is displayed the more the chances of it being noticed by users and search engines!
On a final note, write relevant and unique articles and submit them to the several directories; it surely is one of the best ways to drive increased traffic to your website, attain higher ranking in SERP and an assured way to increase online business.
Article submission will help us drive more targeted traffic to our sites since those who click on the links in our articles are already potential customers. This one way link building procedure increases our page rank better than any other kind of link. The most striking part is these articles can act as our credibility pillars as a source of information, because we are showing the readers, through our articles, that we are knowledgeable about the particular topic discussed.
Beck
I guess this is where blogs and forums come into play. Thanks, this is a very informative article.
There is no denying the fact that article submission is a great resource for increasing traffic to your website and also getting one way links back to your site. One thing to note while submitting articles to directories is picking the right category that directly relates to the content of your website. As said in the post, if done properly,article submission can do a world of good to your search engine rankings.
Yes, a lot of people use this for improving their site’s rankings. It is a great way to build traffic, but a lot of the content is just duplicated, taking the information from other sites, and linking back to them as to not break copyright laws. Sometimes Google picks up on this, other times they don’t.
Most people took article submission strategy for a just a sake, but sure nice, informative articles can reap rich results for your site.
Very nice information. It really helps a lot of people especially those who needs high traffic to get some revenue on their site. Does anyone here knows where can i submit a music related site?
I might be wrong, but isn’t it the case that article submission isn’t as effective as it used to be?
I have read on several blogs that simply submitting the same article to many many websites means that Googlebots will see duplicate content. In this case they only choose one site to backlink to, and this is not necessarily the one with the highest page rank.
If your content is of a high quality, is it better to keep it on your own site so that all backlinks from bloggers come to you rather than to sites where you have submitted the articles?
Although this then begs the question how you let people know that your site has this quality content. I suppose the answer to this would be using social bookmarking and networking such as Digg and Del.ici.ous to encourage people to read your article.
I’d be really interested to hear people’s thoughts on this.
Hi
Yes, I agree that multiple and repetitious submission of weak articles will not have the same effect that it used to. However, perhaps we need to shift the discussion around to quality. With my newest commercial site, which is to do with our corporate culture research work, we have decided to treat the article submission sites like adults: we have chosen only the top six with the highest PR and submitted only a couple of bespoke articles to each. It seems to be enough and in doing this, no-one is spamming anyone anymore. Another thing I would add, is to contribute to useful forums – like this one – with meaningful advice. Again, if there is mutual value being added, then everyone gains. I am increasingly of the opinion that a little, honest, value-adding seo on an ongoing basis can work miracles and is in the long-term far better for everyone than a manic rush for quantity. Remember, in the last resort, visitors are one thing but good content and a sound commercial proposition are the only things that will carry the day.