Part 2 – On-Page Blog Optimization
This is Part 2 of our series on how to optimize your blog posts.
So you’ve written your content and your blog post is ready to go, all you need to do is hit update; but before you do, follow these on-page optimization steps that will get your blog seen by more people.
1) Use Images and Name Them
Google will look at the name of your images, so before you upload them to your blogging platform name with something descriptive; use keywords in your descriptions. The more relevant you can make your images to the content, the more valuable they will be in getting you ranked.
2) Create Descriptive Categories
Take the time to think about your blog and narrow down some descriptive categories, but don’t make them span too wide. Having a good mix from post to post will tell search engines that you write a lot of the topics you’ve chosen. For example, some of our more popular categories are “Search Engine Optimization,” “Pay-Per-Click,” “Social Media” and our catch all “Internet Marketing.”
3) Use Keyword Rich Vanity Page Names
A vanity page name is the text that’s appended to the end of a website. The vanity page name tells your browser what page of the website that page exists on. The vanity page names also tells Google what your page is about. So use keywords, you can even use keyword variations that are different from your blog title.
4) Use Keywords in the Comments
If someone leaves a comment on your blog, it’s a good idea to reply back with some of the keywords you’re targeting. This strategy works well, because the next time Google crawls your page it will see new content, and as long as its relevant, it’s a great thing to have.
5) Keep Paragraphs Short
This last on-page optimization technique isn’t so much about making sure Google is able to read your page, but more about making sure your reader is able to. Don’t go into lengthy paragraphs when you’re trying to grab someone’s attention; instead use short punchy sentences and bullet point when you need to name off a list.
In part 3 I will show you several online tools that will help your discover new keywords to use in your copy.
Did we miss anything? Leave your tips in the comments!