5 Great On-Page Blog Optimization Techniques

Part 2 – On-Page Blog Optimization

This is Part 2 of our series on how to optimize your blog posts.

So you’ve written your content and your blog post is ready to go, all you need to do is hit update; but before you do, follow these on-page optimization steps that will get your blog seen by more people.

1) Use Images and Name Them

name-your-blog-imagesGoogle will look at the name of your images, so before you upload them to your blogging platform name with something descriptive; use keywords in your descriptions. The more relevant you can make your images to the content, the more valuable they will be in getting you ranked.

2) Create Descriptive Categories

Take the time to think about your blog and narrow down some descriptive categories, but don’t make them span too wide. Having a good mix from post to post will tell search engines that you write a lot of the topics you’ve chosen. For example, some of our more popular categories are “Search Engine Optimization,” “Pay-Per-Click,” “Social Media” and our catch all “Internet Marketing.”

3) Use Keyword Rich Vanity Page Names

A vanity page name is the text that’s appended to the end of a website. The vanity page name tells your browser what page of the website that page exists on. The vanity page names also tells Google what your page is about. So use keywords, you can even use keyword variations that are different from your blog title.

4) Use Keywords in the Comments

If someone leaves a comment on your blog, it’s a good idea to reply back with some of the keywords you’re targeting. This strategy works well, because the next time Google crawls your page it will see new content, and as long as its relevant, it’s a great thing to have.

5) Keep Paragraphs Short

This last on-page optimization technique isn’t so much about making sure Google is able to read your page, but more about making sure your reader is able to. Don’t go into lengthy paragraphs when you’re trying to grab someone’s attention; instead use short punchy sentences and bullet point when you need to name off a list.

In part 3 I will show you several online tools that will help your discover new keywords to use in your copy.

Did we miss anything? Leave your tips in the comments!

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Written By Steve Toth

The internet is the world's largest advertising medium and Steve is fully immersed in it. He began working in social media in 2009 and has managed accounts for everything from major label recording artists to software development firms.

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5 thoughts on “5 Great On-Page Blog Optimization Techniques
  1. Hey Steve, this is my 1st visit in your blog. I would like to share something: I think Image optimization (Alt-Tag Optimization) and the URL Creation with the Keywords are the most important parts of Onpage optimization. These two things should be done when someone is working on onpage. Anyways, great write up – keep it up. :) Love to see more from you. :)


  2. Apart from following all of the techniques, do note that content quality is the most important factor to rank high. Use catchy and keyword rich title is important too. Anyway, thanks for the tips Steve!


  3. This information will usefull for those who are learning SEO.Many things are there in your article so those are new users will get them an ideas about on page SEO.



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