Comments on: Yahoo! Search Marketing Enhances Targeting Features

By: Fiona

Fiona — Wed, 25 Mar 2009 05:09:40 +0000

Yahoo is on its way to getting closer to Google. Though many of these features are replicas of existing ones in the marketplace, the enhanced targeting features are a welcomed addition to the YSM console.

By: Hayden

Hayden — Mon, 23 Mar 2009 05:58:13 +0000

Nice new features, but I think Yahoo Search Marketing(YSM) and MSN Adcenter need to do more to get close to Google.
MSN retreated to abysmal depth by killing its Adcenter analytics facility. Pat to Yahoo for coming up with a relief amid MS’s ‘anti-customer’ initiatives.

By: Mia

Mia — Fri, 20 Mar 2009 03:32:50 +0000

A bunch of smart features, well on target! Well done Yahoo!
I think this change will make a big difference, the client can contour their advertising campaign.

By: Bianca

Bianca — Thu, 19 Mar 2009 06:29:36 +0000

The right time for Yahoo! to come up with these features. Just the other day Microsoft killed its analytics and today Yahoo! adds to its analytics. Take notice MS!

By: Alonso

Alonso — Thu, 19 Mar 2009 06:15:40 +0000

A handshake to Yahoo! for spicing up their marketing tool. True, some of these features have been long awaited. Good that they have finally rolled them out. Now clients can streamline their advertising campaign and hope to gain more returns for their investment.

By: Juan

Juan — Thu, 19 Mar 2009 06:03:59 +0000

So yahoo has geared up its tempo! It is on its way to be an alternative to Google adwords.
No doubt these new addons will improve the relevancy of ads.
Congrats Team Yahoo!

By: Dimitry

Dimitry — Thu, 19 Mar 2009 05:54:43 +0000

Nice new add-ons from Yahoo! there. It is evident that they have put in a lot of thought to come up with these features. There is a certain buzz around Yahoo! of late and it is all for the good I guess. The search marketing industry needs a strong Yahoo! for sure.

By: Elsey

Elsey — Thu, 19 Mar 2009 03:51:05 +0000

The improvements that Yahoo has made recently in the search marketing programs especially in the ad scheduling part could be a boon for Yahoo in their present difficult times. They have always proved their ingenuity. And for people with creative minds the turn around could come sooner.

By: Nancy

Nancy — Thu, 19 Mar 2009 03:32:34 +0000

Yahoo is still recognized for its creativity; there is no doubt on that. The newly introduced features are a mere pointer. And, under a new CEO they have risen from their slumber. It surely won’t be long before they rise up again. In Japan they are performing exceedingly well.