Comments on: Yahoo Adds Zip Level Targeting To Its Local Search Ads http://www.techwyse.com/blog/pay-per-click-marketing/yahoo-adds-zip-level-targeting-to-its-local-search-ads/ Learn, Educate & Rise Thu, 02 Feb 2012 11:06:27 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Hayden http://www.techwyse.com/blog/pay-per-click-marketing/yahoo-adds-zip-level-targeting-to-its-local-search-ads/comment-page-1/#comment-7606 Hayden Tue, 11 Nov 2008 03:02:02 +0000 http://techwyse.com/blog/pay-per-click-marketing/yahoo-adds-zip-level-targeting-to-its-local-search-ads/#comment-7606 Yes Bianca, it is a timely action from Yahoo. Do you have any idea how they are targeting zip codes and identifying user locations? It is said that Yahoo is using three methods to get this done IP address look-ups, place identifiers within queries, and user volunteered information. But this information has no official proof. If anyone has any other info, please feel free to share it here. Thanks Hayden Yes Bianca, it is a timely action from Yahoo. Do you have any idea how they are targeting zip codes and identifying user locations? It is said that Yahoo is using three methods to get this done IP address look-ups, place identifiers within queries, and user volunteered information. But this information has no official proof. If anyone has any other info, please feel free to share it here.
Thanks
Hayden

]]> By: Bianca http://www.techwyse.com/blog/pay-per-click-marketing/yahoo-adds-zip-level-targeting-to-its-local-search-ads/comment-page-1/#comment-7369 Bianca Fri, 07 Nov 2008 10:11:53 +0000 http://techwyse.com/blog/pay-per-click-marketing/yahoo-adds-zip-level-targeting-to-its-local-search-ads/#comment-7369 This is a timely development from Yahoo. With the company in troubled waters and the spectre of recession still looming hope there will be takers for this new feature and it will generate revenue for Yahoo. The new zip code targeting could really help small businesses with some highly-targeted niche campaigns in regional areas. It is up for the small businesses to take advantage of this Yahoo idea. This is a timely development from Yahoo. With the company in troubled waters and the spectre of recession still looming hope there will be takers for this new feature and it will generate revenue for Yahoo. The new zip code targeting could really help small businesses with some highly-targeted niche campaigns in regional areas. It is up for the small businesses to take advantage of this Yahoo idea.

]]> By: Dylan http://www.techwyse.com/blog/pay-per-click-marketing/yahoo-adds-zip-level-targeting-to-its-local-search-ads/comment-page-1/#comment-7346 Dylan Fri, 07 Nov 2008 03:31:27 +0000 http://techwyse.com/blog/pay-per-click-marketing/yahoo-adds-zip-level-targeting-to-its-local-search-ads/#comment-7346 Yes, Yahoo ads were DMA based. Adding zip code targeting to their service would be a better option to improve their already deplorable sponsored search system. But a paid advertiser can effectively build their own geographic advertising map place on top in almost any form or size even if based in reality on IP address data more so than latitude longitude coordinates. Dylan Yes, Yahoo ads were DMA based. Adding zip code targeting to their service would be a better option to improve their already deplorable sponsored search system. But a paid advertiser can effectively build their own geographic advertising map place on top in almost any form or size even if based in reality on IP address data more so than latitude longitude coordinates.

Dylan

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