When I work during the day I usually make notes. So I thought today I would share some of my pay per click notes with you!
A Few Tips in PPC (Google)
- Naming campaigns- GEO-specific-Purpose driven
- Naming Ad groups- Primary key phrase?
PPC Order to Conduct Research
- Keyword Research
- Ad Copy
- Landing page content
How to Choose Negative Keywords
Use the Keyword tool in each Ad group. Choose Negative from the pull down.
Introduce Relationship into Conversion
- Thank-you pages- ad custom message to the user with php echo from form variables e.g.:
- Use PHP call to echo variables- Hello John
- Newsletter Subscribe
- Client Questionnaire
These are ways to improve relationship marketing and build the golden permission based email list.
Other Very Helpful Websites to Learn About the Finer Points of Conversion
- Conversion Optimizer- Google beta http://www.google.com/adwords/conversionoptimizer/
- The King of Usability- Jacob Nielsen’s Website http://www.useit.com/
Tips for Increasing Conversion
Build content around top phrases (CTR and Conversion). Find em and build around theme phrases. High CTR indicates interest, why not expand on it?
Keyword Matches such as Broad, Exact, Negative and Phrase
Sorry for the short post today, I am trying to get away this weekend. Have a good one 
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Hello Robert, a very handy info tool regarding PPC and conversions points. Very nicely improvised tips!!! Thanks!! Keep them comin!
Thanks Hayden, I am actually taking a course on power writing. I think bullet form writing with powerful sentences in between is easier on the eyes.
Short and crispyyyyyyy!!!!!!!!!!!!!!!thanks for sharp tips. yes it is easier on the eyes. I think every tiny aspect of a site should be based on age old marketing principle- AIDA implies Attention,Interest, Desire and finally Action. Conversions will then happen.
Gives an insight into how to improvise the ad campaigns and keyword research towards bettering the website. Precise and neatly compiled Rob, great work.
Easy-peasy PPC quickies, your quick notes are extremely punching. Robert, i really like this one. it is a tersely cogent conversion stuff. keep coming!!
Who doesn’t love a quickie.. especially on a Friday afternoon
Some great tips, there Rob.
How many times do we see people waste their hard – earned cash, doing it themselves, simply because they do not fully understand how ppc really works
Most of the clients we serve have all started out themselves. Some want a management firm to increase ROI and reduce time consumption while others get caught up in algorithmic puzzles.
PPC requires constant education and a good sense for each clients business objectives me thinks
Thanks for posting PPC quickies. I do website marketing myself and your blog is an easy launcher for my website advertising growth. Thanks Robert
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