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In most posts I have written about functions I like in the new AdWords interface – and I still do. But I do have a problem with Google sending out notices that the new AdWords interface is about to become permanent when it still has some bugs to be worked out. Here is a list of the issue areas that I have identified just days from the Full Release of the new Google Adwords interface.
You would hope that the world’s biggest search engine would have tested it’s advertising platform on the world’s fastest-growing market browser. But it appears they did not. Many times, the data to the far right of the chart is pushed out "under" the edge of the chart borders. See the image below.
Good web developers test their work across multiple browsers in order to ensure the site renders properly. From Internet Explorer, to Firefox, to Opera and Safari, designers understand that not everyone has the same browser, let alone the same operating system. Such a simple error should have been caught by Google’s QA and not an advertiser.
I don’t know if you can call this a ‘bug’, per se, but this feature was something that was extremely useful for internet marketers who track and enter account data on a daily basis. If you logged in to your MCC, selected the first account and then applied the date range of "This Month" to the account, this date range carried across all accounts linked to that MCC (unless someone logged in under the same Username and started changing it-which isn’t Google’s fault).
So, collecting data for all of your clients every day was easy. You could select the date range you wanted and then begin moving from one account to another collecting their data for the exact same date range.
Now, each account seems to open up with random date ranges applied to them. From "Custom Range", to "Today" to "This Month". I’ve not investigated this in depth, so it may be the last range applied to each account that shows. But that fact that the MCC can no longer carry a standard date range across all linked accounts is disappointing. It will mean that marketers will have to take extra time every single day. Time that will add up.
I for one, enjoy the innovations that are being made by Google. But these are some things that I have identified and need to be worked on.
What are you noticing about the new AdWords interface that is annoying you? Well, other than those of you who "just don’t like it"…
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