Comments on: Landing Pages for a Smooth Online Takeoff

By: Implementing Killer Landing Pages That Convert | Rise to the Top Blog

Implementing Killer Landing Pages That Convert | Rise to the Top Blog — Tue, 03 Mar 2009 15:31:15 +0000

[...] Landing pages are one of the most impactful items you can add to your PPC campaign to improve your chance of conversion. In our ‘click happy’ world, we have already learned that when someone visits your website, they make decision to proceed or go back within 5 seconds. Given this, it is very important to offer very relevant information to the visitor that comes to your website. [...]

By: PPC Girl

PPC Girl — Fri, 19 Dec 2008 21:35:15 +0000

What Bianca commented is so true. That’s why you need a Internet Marketing team such as TechWyse to create your landing page. We are able to create a landing page where we avoid the duplicate content and your site getting penalized by Google!

By: MaxX

MaxX — Thu, 11 Dec 2008 07:07:02 +0000

With the advent of paid advertising, the importance of Landing pages have increased. As obviously stated above, its like the ’5-minutes’ show where a performer performs his best.

If the judges (in this case the audience) are impressed he gets the reward (by having achieved conversions through his website.)

Great post Hari!

By: Hayden

Hayden — Thu, 11 Dec 2008 03:15:32 +0000

Excellent article ! Thanks for laying it out. In my opinion reference landing page penetrates more than transactional landing page. Interactive nature is good but coming to buying option (if it is a genuine buyer) people will look for detailed information.

By: Jonathan

Jonathan — Wed, 10 Dec 2008 05:15:12 +0000

The success of your PPC campaign will hinge on the effectiveness of your landing page to convert visitors. An optimized landing page can guarantee your ROI .and its development should then be given top priority. Your article is an eye opener and should prove useful.

By: Dimitry

Dimitry — Wed, 10 Dec 2008 03:52:40 +0000

For PPC campaigns, quality of the landing page is all important and hence absolute attention should be paid in its design. The key to securing the most appropriate landing page for a PPC ad is to deep link individual ads to the page on the website that most reflects the pay per click ad content. But a common mistake with pay per click is to send all ads through to the web site home page. This will make you lose quality score points, and also potential revenue as users struggle to find the original offer or product promised in the ad.

By: Bianca

Bianca — Wed, 10 Dec 2008 03:30:27 +0000

Good write-up on landing pages. But landing pages can be labeled as duplicate content by the search engines. They can also be regarded as spam. Because even though landing pages can be utilized legitimately and responsibly, many have abused the process by creating pages using keywords and descriptions that are in no way related to the content of the site.

By: Juan

Juan — Wed, 10 Dec 2008 03:12:28 +0000

Whether it is transactional or reference landing page, LPO (landing page optimization) is crucial in determining our PPC returns. Methodologies like A/B testing, Multivariate LPO (MVLPO)and total-experience testing will help us to test our landing possibilities. From my experience i understand that there is no generic features for’doorway pages’, instead thats relative and may vary for each client and campaign.