Comments on: Improve Landing Page Conversion Rate

By: adwords

adwords — Sat, 20 Sep 2008 02:55:34 +0000

Another great way to increase your landing page conversions is to make the headline include the Exact Keyword Phrase that the customer searched for. How to you do that with Adwords PPC campaign? Simple, use Dynamic Keyword Insertion to put the search term as querystring parameter on your Adwords Destination URL. Then you’ll have the exact phrase at your disposal.

By: Persuasive Copywriting 123 | Rise to the Top Blog

Persuasive Copywriting 123 | Rise to the Top Blog — Thu, 31 Jul 2008 20:19:55 +0000

[...] Landing Page [...]

By: Kathy

Kathy — Tue, 22 Jul 2008 10:53:28 +0000

Yes, landing pages make a good impact. In fact its always good to be thoughtful as to what you want to give the visitors. The emphasis is what makes visit your site for a good conversion.

By: Interactive Websites vs. Website Testing | Rise to the Top Blog

Interactive Websites vs. Website Testing | Rise to the Top Blog — Fri, 18 Jul 2008 02:53:14 +0000

[...] Out of all the numerous split tests you conduct the primary goal that must always be at the top of your strategy is optimization. With that in mind implementing a structured testing process will be more focused. I have found that it is best to define an objective before you implement any website testing. In the online world, multivariate testing is a buzz word. It is a fairly simple experimental process to conduct yet it is easy to get complicated as you progress. You can test variations of page elements such as call to action, a form, images, headlines, and captions. Within each testing element you can have many test variants on a landing page. [...]

By: Robert

Robert — Thu, 03 Jul 2008 01:49:09 +0000

“marketing success owes much to good website designs”
Yes indeed and web designs should always take usability into account, but many don’t!

By: What's a Paper Clip Daddy? | Rise to the Top Blog

What's a Paper Clip Daddy? | Rise to the Top Blog — Fri, 27 Jun 2008 04:33:33 +0000

[...] topic for content. These content pages can serve as additional landing pages for PPC and Organic to AB test. Essentially what you are doing is placing a magnifying glass over the high performance keywords [...]

By: frankpious

frankpious — Thu, 26 Jun 2008 03:07:07 +0000

Hi Martin
My comments basically are not at the same as yours. Don’t get me wrong. What I tried to convey was that online marketing success owes much to good website designs. And for a well designed website, a call to action’is a must. That’s all.

By: Robert

Robert — Thu, 26 Jun 2008 02:11:28 +0000

I was just watching a vid on another well rounded tool from Google http://www.youtube.com/watch?v=zbV9zPbsxOg

Conversion Optimizer

By: DJ

DJ — Wed, 25 Jun 2008 16:00:41 +0000

What I really like about landing pages is when we can run Website Optimizer and do experiments.

By: beck

beck — Wed, 25 Jun 2008 05:34:29 +0000

Hi Robert,
A visitor wants something from our landing page? I think the right answer to the visitors motivation is the keyword query. Am I right? So every landing page must convey WIIFM (whats in it for me) aspect of visitors, rather than eye candy. Result is guaranteed conversions!! As you have pointed uniqueness’ is also a major criterion with this. Good points Robert!