Comments on: New Display of Adwords Ads Show Click Thru Rate Hike http://www.techwyse.com/blog/pay-per-click-marketing/google-adwords-aesthetic-changes-improve-ctr/ Learn, Educate & Rise Thu, 02 Feb 2012 11:06:27 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Matt http://www.techwyse.com/blog/pay-per-click-marketing/google-adwords-aesthetic-changes-improve-ctr/comment-page-1/#comment-38057 Matt Thu, 20 Aug 2009 16:39:59 +0000 http://techwyse.com/blog/?p=2607#comment-38057 With an increased CTR, Fayed, you are likely to see an increase in visitors, which means more chances to convert. Now, no one can guarantee you will increase conversions, but an increase in visitors to a well optimized and organized site increases the probability of additional conversions. Your site plays a major role in whether or not a visitor will convert. I would say that conversions should increase with the above results. But the previous number of conversions over the new numbers would have to be a larger amount. An account converting 5-10 times per month might not notice any difference, whereas an account with 100-200 per month is more likely to notice a change. With an increased CTR, Fayed, you are likely to see an increase in visitors, which means more chances to convert.

Now, no one can guarantee you will increase conversions, but an increase in visitors to a well optimized and organized site increases the probability of additional conversions.

Your site plays a major role in whether or not a visitor will convert. I would say that conversions should increase with the above results. But the previous number of conversions over the new numbers would have to be a larger amount. An account converting 5-10 times per month might not notice any difference, whereas an account with 100-200 per month is more likely to notice a change.

]]> By: Fayed http://www.techwyse.com/blog/pay-per-click-marketing/google-adwords-aesthetic-changes-improve-ctr/comment-page-1/#comment-38008 Fayed Thu, 20 Aug 2009 03:50:52 +0000 http://techwyse.com/blog/?p=2607#comment-38008 Pretty interesting comparison study Matt. Still I doubt if there will be visible variations in the conversion rates, after all its relative to the traffic we get, am I right? No matter how visible the ads are it is the user search intent that decides if a conversion is going to take place or not. Pretty interesting comparison study Matt.
Still I doubt if there will be visible variations in the conversion rates, after all its relative to the traffic we get, am I right?
No matter how visible the ads are it is the user search intent that decides if a conversion is going to take place or not.

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