A PPC Case Study on Silo Mapping
Hey everyone. I shared an article last week how to improve your PPC Conversions by implementing PPC Silo Mapping. I thought I would show you all the evidence by using a real time example of this in action! I took a campaign that wasn’t converting very well in the month of August and put my theory to test! There is a saying that numbers cannot lie.
So here goes!
We launched this PPC campaign and we were receiving average results.
- For the first month we had 9 conversions at $57 per conversion. For the month our Click Through Rate (CTR) was 1.59%.
- In the second month our cost per conversion more than tripled and our results drastically reduced.
- This is when we decided to use PPC Silo Mapping methology as our solution.
Results after PPC Silo Mapping
As I said it is a very time consuming process however let’s look at the third month’s result.
- After doing the mapping, we had the lowest cost per conversion, highest CTR and the highest conversions since the campaign began running. Mapping the right keywords with the best landing page combined with great worded ads leads to higher CTR and conversions.
Here is the side by side analysis. Notice all the nice metrics. The biggest one being a reduction from $194 per conversion to $32 and 17 leads up from the previous month of 2!
You ask how you can obtain such awesome results? You can do it yourself by learning about things like PPC Silo Mapping OR (nudge nudge) you can employ an internet marketing company like ours who has a crack team of researchers and ROI specialists. I’m looking forward to share more extraordinary Web Marketing tips with you. PPC Girl signing out for now!
Written By PPC_Girl
Known in the TechWyse offices as Lisa, the PPC Girl is a Campaign Analyst that digs deep into client campaigns to figure out what is working and what may not. Many of her blog articles rely on strong experience and empirical evidence found through analytical data.
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Hi,
Your article is a real source of info on ppc campaigns. And its sensible too. Thanks for this great post!
Wow Lisa, a great example of how metrics can change by linking the right keywords to landing pages. In fact, the impact of the landing page is what encourages better conversion.
No doubt, if your CPC is good enough to fetch you a high CTR, it sure does help in your website conversion goals.
Now that was very demonstrative. It really works if done right, this PPC Silo Mapping! For one thing it can raise your adwords quality scoring because you are directing to a website that is contained on your site map and is indexed by the search engines. Again it can raise your adwords quality scoring because you will have keywords and themes on your organic landing page that match your PPC adwords agenda.