Do you just need to see the results without all the clicking etc?  Time to Schedule a daily/weekly/monthly Report! 

Google Adwords Reporting Tool

How are you currently sending your Campaign Summary results? Are your manually transferring all your data from AdWords to an excel spreadsheet? Does the administrative work drive you crazy? 

 If you answered yes to the above questions, I have great news for you. AdWords has a Reporting tool that removes the administrative nightmare and gives you more time to analyze your results. 
 
What’s great about this tool is you can customize the information to suit your needs. It’s an easy to tool to use. Here is how to access your reports in Google Adwords. Under the Report tab, you will click on ‘Create Report.’  You will have 4 steps to walk through:
  1. Choose what type of report you need. Some of the choices you have are Keyword

    Performance, Ad Performance, Campaign Performance and Search Query Performance.

    I like the Search Query Performance as it tells me which Ads are converting for a variety of campaigns in one report rather than drilling down on each campaign!

  2. Choose what time range you require the reporting. Do you need to see how your campaign performed daily, weekly or monthly?  After you would have to decide what the time range you will be reporting for. Is it last week’s data, last months’ data or just the previous days’ results? You can also choose which campaigns and ad groups you prefer to view.

  3. Choose what type of columns you require to view. This is the feature I like best as I can drill down to exactly what I need to review and analyze.  You have the final say on how big or small your report looks!
  4. Last but not least you schedule how often you need to receive the report. You have three choices either every day, every Monday or the first of the month. You can also email the information to multiple recipients. You have a choice of the report export format. Some choices include excel, .csv or html.
Click ‘Create Report’ and you have reduced your administrative time and increased your analysis time. With this tool you can spend more time determining how to improve your campaigns. I plan on creating a few reports, especially when I make changes to a campaign to compare the before and after results.   Give Google AdWords Reports a try and I hope you enjoy using this tool as much as I do!
 

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