Comments on: 4 Ways To Dramatically Improve Your Adwords Campaigns http://www.techwyse.com/blog/pay-per-click-marketing/4-ways-to-dramatically-improve-your-adwords-campaigns/ Learn, Educate & Rise Thu, 02 Feb 2012 11:06:27 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Cost vs. Value: How NOT to Do B2B PPC Advertising | Wakefly Blog http://www.techwyse.com/blog/pay-per-click-marketing/4-ways-to-dramatically-improve-your-adwords-campaigns/comment-page-1/#comment-53023 Cost vs. Value: How NOT to Do B2B PPC Advertising | Wakefly Blog Tue, 21 Dec 2010 21:34:10 +0000 http://www.techwyse.com/blog/?p=4545#comment-53023 [...] First, the number of clicks is based on an almost-infinite number of variables — not just the keyword itself. Whether someone clicks on an advertisement can depend on items including — just to name a few — the quality of the headline, the descriptive text, and the layout of the website carrying the advertisement. As long as a B2B online advertisement has an attention-grabbing headline and a professionally-written subtext, the clicks will come. Keywords that Google reports to have a high number of clicks tend to be more expensive, and this is another instance when the price does not reflect the value. Focus on the data that is more important than the reported number of clicks. [...] [...] First, the number of clicks is based on an almost-infinite number of variables — not just the keyword itself. Whether someone clicks on an advertisement can depend on items including — just to name a few — the quality of the headline, the descriptive text, and the layout of the website carrying the advertisement. As long as a B2B online advertisement has an attention-grabbing headline and a professionally-written subtext, the clicks will come. Keywords that Google reports to have a high number of clicks tend to be more expensive, and this is another instance when the price does not reflect the value. Focus on the data that is more important than the reported number of clicks. [...]

]]> By: David Carroll http://www.techwyse.com/blog/pay-per-click-marketing/4-ways-to-dramatically-improve-your-adwords-campaigns/comment-page-1/#comment-46939 David Carroll Mon, 22 Feb 2010 04:44:16 +0000 http://www.techwyse.com/blog/?p=4545#comment-46939 I really like your idea of measuring the many different aspects of your adwords campaign. I think though that the most important thing to measure is the cost of getting the customer and how much did you make from him/or her and then working on improving this. Great post though. I really like your idea of measuring the many different aspects of your adwords campaign. I think though that the most important thing to measure is the cost of getting the customer and how much did you make from him/or her and then working on improving this. Great post though.

]]> By: Steve http://www.techwyse.com/blog/pay-per-click-marketing/4-ways-to-dramatically-improve-your-adwords-campaigns/comment-page-1/#comment-46817 Steve Thu, 11 Feb 2010 03:56:57 +0000 http://www.techwyse.com/blog/?p=4545#comment-46817 I too bookmarked this post.  Really an informative post. The article gives us better insight on the most important aspects of an Adwords campaign. Thank you very much for these refreshing thoughts. I too bookmarked this post.  Really an informative post. The article gives us better insight on the most important aspects of an Adwords campaign. Thank you very much for these refreshing thoughts.

]]> By: Justin http://www.techwyse.com/blog/pay-per-click-marketing/4-ways-to-dramatically-improve-your-adwords-campaigns/comment-page-1/#comment-46790 Justin Tue, 09 Feb 2010 05:49:02 +0000 http://www.techwyse.com/blog/?p=4545#comment-46790 You're right Matt. Measuring and tracking the spent money and its success ratio is crucial in internet marketing. You're right Matt. Measuring and tracking the spent money and its success ratio is crucial in internet marketing.

]]> By: Chris http://www.techwyse.com/blog/pay-per-click-marketing/4-ways-to-dramatically-improve-your-adwords-campaigns/comment-page-1/#comment-46777 Chris Mon, 08 Feb 2010 15:17:59 +0000 http://www.techwyse.com/blog/?p=4545#comment-46777 This is a fantastic post! * Bookmarked! * This is a fantastic post!

* Bookmarked! *

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