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Happy Tuesday! I hope you had a great long weekend. We’ve been seeing a lot of success with LinkedIn advertising. We’ve found that it’s very effective for B2C marketing in addition to B2B. LinkedIn ads are quite underutilized, so it’s a great time to jump in. You’ll be able to target your ads to specific occupations and even different seniority levels from managers to CEOs. Let’s discuss this exciting opportunity in our next meeting. It was another busy week in the world of internet marketing. Here are five stories to keep you in the loop: how to get more bang …
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Google Holds Steady as Top Performer, but is Down Year Over Year Google held its position as did the other major search engines Yahoo! and Bing. The Chinese search engine Baidu saw a gain of ~1%. Stats provided by Net Market Share. Google Maintains Dominance for Yet Another Month Google has made a recovery from its February 2012 slump and remains comfortably ahead of the pack at ~79% desktop search engine market share. Yahoo! Remains #2 Among English Search Engines Yahoo! is up over 1% since its yearly low of 5.55% in December 2011, but still remains a distant second …
Read More...By now you will probably be fully aware of the latest Goolge Algorithm change ‘Penguin.’ Penguin is believed to include the over optimisation penalty Matt Cutts had talked about. With such a volatile market at the moment when it comes to organic listings theirs one thing that you must make certain of, you make the most of all your traffic. One way to do that is with Conversion Rate optimisation. What is Conversion Rate Optimisation? Conversion Rate Optimisation is the technique of running A/B tests live on your site to determine how to improve your site. A number of different …
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It is often daunting for small businesses to compete with large and established corporations in the same industries. However, with online PR you can establish your presence in the industry just as much as those big companies. Online PR is providing the opportunity for thousands of small-scale businesses to be leaders within the industry they specialise in. Online PR to the rescue Online PR is great for small businesses because it is much easier to implement than in large companies where communication networks are much more complex. Smaller businesses can act faster, be more flexible, and success can be accomplished …
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Another exciting week of internet marketing strikes again. Here are some great headlines to keep you in the loop: Conducting a 5 Minute Brand Reputation Audit; How Social and Mobile is the New iGeneration; 10 Great Adwords Options For Boosting Conversions; and one of the most important How to Choose an SEO Consultant. This Week in Internet Marketing 2012 05 15 Conducting a 5 Minute Brand Reputation Audit A company’s brand reputation can’t be measured in currency; however, creating a trustworthy and notable brand presence online can be measured. To ensure online conversion of your brand’s reputation is paired with …
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While both internet marketing and internet advertising allow skilled professionals to utilize the internet as a channel for promoting brands, products and services, there remains to be an argument as to which term is more appropriate to use. Wikipedia, for instance, defines online or internet advertising as a form of promotion that uses the internet to deliver marketing messages to prospective customers. On the other hand, it defines internet or web marketing as the promotion of products and services over the internet. However, after doing some research, it turned out that their purpose – to promote products and services …
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With the widespread use of images, you could spread the cost of obtaining a photo by also making it rank well on Google Image Search. This way, with just one image, you can have enhance your blog posts and social media updates and also have a better SEO ranking with image search engines. The beauty of images is that it is relatively easier to optimize for image search engines than it is to get a page into the first page of a Google Web search. Also, Google has been incorporating Google Image Search results into more and more Web search …
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Pandas and Penguins are abound in the SEO world as they aim to change internet marketing yet again. Here are the stories you need to know this week: how to protect yourself against negative SEO; changes to the ad rotation setting in Google AdWords; Google’s Penguin algorithm update and best practices; is it ok to autotweet your blog posts?; and a new search engine with a twist. This Week in Internet Marketing 2012 05 08 What is Negative SEO? And How to Protect Yourself Negative SEO is the practice of performing spammy off-page activity on your competitors’ sites. It’s a …
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The internet has empowered consumers, allowing them to publicly voice their opinions and concerns, unfortunately many customers have abused this practice. The internet is a breeding ground for customer feedback. Social media monitoring tools like Radian6 and Sysomos help you track what’s being shared about you on public social networks; there are also free tools that can help you do the same. This blog will show you how to respond to negative reviews, outline a best practice example and walk you through the steps for removing negative reviews from Google Places and unwanted images from Google Images. We’ll also show you how to look up …
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There are three main steps to ensure your inbound marketing strategy is successful. Before you start looking for a company to deal with these issues for, you should find out what inbound marketing actually is and how it can help you and your business. So, before we actually look at these steps, let’s look at what inbounding marketing is and how it will help you. What Is Inbound Marketing? Inbound marketing is known as pull marketing, as opposed to push marketing. Pull marketing means that you find prospective clients online by making sure the content of your website is optimised …
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