This Week In Internet Marketing 2013 05 14
Were you too busy planning something special for Mother’s Day to get caught up on the latest Internet marketing news? I’ve collected some articles to get you back up to speed: Why Vertical Search Is Threatening Google’s Reign; Content Isn’t King. Trust Is King.; AdWords Ad Group Mobile Bid Adjustments Are Here; and How Much Should You Spend on SEO Services.
Google is the most dominant means of search when it comes to traditional desktop queries, but with mobile searches on a continual incline, search behaviours are changing. Vertical searches refers to when consumers go directly to a company app or ecommerce site instead of using a search engine.
Content marketing helps companies build familiarity and trust with prospective customers. Creating engaging content will increase the number of return visitors, while building an authoritative position for your brand. It’s important to write for your audience and not for SEO or soley about your company. Be factual and helpful, this will keep people coming back for more.
Google AdWords has begun to roll out its new mobile ad group level adjustments for AdWords accounts. Since mobile search queries have proven to be different than desktop, this feature will allow advertisers to create one campaign for both mobile and desktop with separate CPC value.
It might be difficult to comprehend the costs associated with SEO services. Most SEO agencies follow similar payment models; however, the amount of time spent on an SEO campaign, all depends on how much businesses are welling to spend. Also, be weary of black hat tactics and false promises. Decide what SEO strategies are most valuable to you.