This Week In Internet Marketing 2013 04 23

It’s getting warmer outside and you might find it difficult to put aside time for the latest Internet marketing news. Not to worry, I have collected some articles to keep you in the loop: How to Build an Online Community for Your Business; Facebook Launches CPA Bidding; 7 Landing Page Tests You Can Run Tomorrow!; and Twitter Ads Get Keyword Targeting.

This Week In Internet Marketing 2013 04 23

How to Build an Online Community for Your Business

SEO is constantly evolving and everyone must adapt to keep up! Building an online community goes way beyond traditional SEO practices. Just as Rome wasn’t built overnight, either can an online community. This strategy starts with a lot of offline planning; nonetheless, has many online benefits. It will help your business have a purpose, add equity and value, while strengthening your rank with Google.

Facebook Launches CPA Bidding

Facebook is now offering Cost Per Acquisition (CPA) bidding, enabling advertisers the opportunity to measure conversions within 24 hours. At the moment CPA bidding is available on Facebook page likes, Facebook offer claims and Facebook link opens. This feature will provide advertisers a better understanding of the most effective areas to allocate ad spend.

7 Landing Page Tests You Can Run Tomorrow!

You should always be reviewing the quality and effectiveness of your landing pages. How is the page’s bounce rate? Are they converting? It’s important to keep your landing pages updated and as relevant as possible. Always showcase credibility – add reviews, awards and even social media information. Incorporate company badges to highlight the value of products and services. All this areas are simple additions and easy to test out!

Twitter Ads Get Keyword Targeting

Without further ado, Twitter advertising has introduced keyword targeting. Now advertisers can reach users based on keywords used in recent tweets and also through tweets users have favoured or retweeted.  The targeting can be accessed through the ads user interface and the ads API. Twitter states that there will be no changes to the user’s experience.

More Internet Marketing Headlines

Search Ad Revenues Hit Record $16.9 Billion in 2012

Social Ad Revenue Forecast to Hit $11 Billion by 2017

How to Boost Engagement on Your LinkedIn Company Page

3 Practical Tips for Creating Magic Content Flow 

Facebook Home Hits 500,000 Downloads, Getting Negative Reviews 

Written By Vanessa Copeland

Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working at TechWyse as a social media coordinator since May 2012, she aspires to learn all aspects of this fast-paced industry.

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6 thoughts on “This Week In Internet Marketing 2013 04 23
  1. toughtrasher

    Thanks for another roundup of great articles.

    I really liked the “How to Create an Online Community” post. I found it really necessary to have an active community out there and have a loyal fanbase.

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  2. Vanessa Copeland

    @Touchtrasher… I had a chance to sit in on the How to Create an Online Community webinar. I learnt a lot of great stuff – I had to share. Glad you found it useful.

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  3. Great Post!

    I didn’t know that facebook started doing cpa bidding. I guess they saw the market their and are capitalizing.

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  4. S.L Diamond

    This is a good collection of articles. I found the twitter keyword targeting article the most intriguing. They really are upping the ante on their targeting capabilities.

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  5. Vanessa Copeland

    Thanks @S.L. Diamond! Twitter is really upping its advertising platform! I’m interested to see Twitters next big move!

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  6. maurovis

    I honestly thought that twitter already had keyword targeting. Thanks for the update!

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