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With a blink of an eye January has blown right by us. This year has a lot in-store for the world of Internet marketing, to keep you up to date we’ve collected some articles to keep you informed: Facebook Launches Conversion Measurement For Advertisers; Are Bing Ads Coming to Facebook?; Google, Facebook and Twitter may ‘face EU defamation and privacy cases’; and Mobile, Local & Search: 5 Sources of Innovation and Investment in 2013.
With the new conversion measurement optimization systems, tracking your Facebook advertising efforts will produce a better understanding of ROI on spend and improve future ROI. This feature is expected to reduce the cost per new customer acquisition and decrease cost per conversion. With a positive response from marketers, this new addition could boost Facebook`s advertising platform.
The biggest problem with Bing`s advertising network is the lack of distribution. This partnership not only opens up the floodgates for Bing`s advertising reach, if executed effectively it could increase Facebook`s search capabilities. There`s many possibilities that may arise in the near future but for the time being we’ll have to wait and see.
As the search engine and social networking giants make their move to Ireland EU defamation and privacy cases move in on them . Johnsons law firm has recently sent out warning letters to bloggers and twitter users who have been accused of abusing journalists and politicians online.
U.S. mobile ad revenue is expected to increase 36 per cent to an astounding $4.2 billion, no wonder mobile hype is on the rise. This year expect to see much talk about the intersecting lines between mobile, local and search advertising. Check out these 5 innovative areas for a perspective of where to invest some ad spend.
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