Google Takes a Nose Dive and Drops Over 5.5%
Google’s gradual ascent over the past 6 months was dealt a severe blow in December 2011 falling to 78.7% of desktop search engine market share. Yahoo! and Bing remained relatively steady staying nearly within a half percentage point of their last month’s total. Chinese search engine Baidu was the biggest winner accounting for 10.46% of overall search share according to Net Market Share.
Google Drops Nearly 6% Since Last Year
Remaining steady in the mid-to-low 80% market leader Google dipped to its lowest share of the year at 78.70%. This coincides with their decline in China.
Bing and Yahoo! Dip Slightly
Yahoo! lost just over a half percent Bing dropped just under a half percent. These are still significant portions of their user base considering the two held just 9.02% market share collectively last month.
Baidu Takes a Big Bite Out of China
Chinese search engine Baidu made significant gains climbing to a whopping 10.46% market share from only 4.41% one month prior. It’s speculated that their gains were Google’s losses.
Written By Steve Toth
The internet is the world's largest advertising medium and Steve is fully immersed in it. He began working in social media in 2009 and has managed accounts for everything from major label recording artists to software development firms.
