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Internet Marketing and Internet PR are tools which assist organizations to develop relationships directly with consumers. Internet marketing campaigns offer organizations the ability to deliver targeted messages, to targeted audiences, at a fraction of big-budget advertising costs.
Successful internet marketers design campaigns that are interactive, generating a form of communication that is not about interrupting people and having them listen to one way messaging. It is an outlet to provide content that is highly targeted to consumers who are looking for information, promoting a two-way interactive relationship. Coincidently, this two-way communication is also one of the main objectives in any successful communications campaign.
People no longer go to unsolicited press releases. Consumers look to blogs, Google News, and a company’s media room for information. Transforming pr strategies to make the most of the web-enabled marketplace will ensure that organizations are highly visible online, and in turn will reach a larger audience.
Public relations have always been about reaching your audience, and with the popularity of the internet, the audience is no longer limited by media filtration. With online news releases organizations can communicate directly with millions of targeted consumers.
How to structure your Press Release Campaign
Most importantly acknowledge that your direct-to-consumer news release strategy can coexist with your organizations existing marketing and communications campaign.
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