BloggingThe importance of frequently updating your blog has become a key element in organic search results. As I am sure you have heard before, the more relevant content on your website, the better!

One of the advantages of a blog is the ease of use. Anyone who has ever typed up a word document has the skill set to maintain a blog! The question is, why are there so many out of date, empty blogs? I see it every day with the clients that I help manage. The truth is, website owners struggle finding the time to select topics to blog about.

Things to consider when posting a blog:

  • they are meant to provide fresh content and answer questions to web site visitors
  • there is no specifications on the length of a blog
  • your writing style can be casual
  • you can write about personal experiences
  • it is helpful to link to related articles / websites
  • get your readers involved (use the comment feature)

Get your creative writing juices flowing (use these sources to find blog topics to write about):

  • newspaper
  • tv
  • radio
  • magazine
  • Google alerts
  • other blog postings
  • other websites
  • personal opinions
  • your work process

If you are still having a tough time finding a topic to write about, visit the following blog search engines and search your key industry terms:

http://blogsearch.google.com/

http://www.blogsearchengine.com/

http://www.blog-search.com/

Google Blog Search

 

Not sure if your company is ready for a blog.  It might be time.  Read more to learn about whether your company is ready for a corporate blog.

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