Neuro Marketing with a Website Blueprint?
Ever wonder why some products just seem to fly like the wind right from launch? I will give you a small tip, it's all in the research being done, rarely is this just a fluke!
About 1 year ago I began to study the art of sculpting websites. The new rule of thumb is 90% research and 10% build time. This is the true way to the top 10 fold. Not only that, if you have a blueprint engineer available to you, your market opens right up. You will discover markets you never knew existed.
Over the last 6 months I have been developing a blueprint for TechWyse. It has not been easy because we are a rapidly expanding company. New products, ideas and process documents are being added daily / weekly / monthly. The beautiful thing about a blueprinted website is you can always add, modify and refresh it. You see, markets are always changing! Is your website moving with the times?
Based on my 6 months of research at TechWyse I am proud to bring forward an overview of the architecture if our new website as seen by a blueprint engineer.
Here is my 'take' on TechWyse in a nutshell…
Search Engine Optimization Services
TechWyse provides ethical search engine optimization services. Monthly maintenance packages are available based on PFP (pay for performance).
- Internet market research
- Search engine optimization company
- Optimization services
- Keyword research
- Study search engine spiders
- Current search engine market knowledge
- Search engine promotion
- Organic Search Results
- Seo Analysis/ Audit
Pay Per Click Management
Google Adwords certified professionals. MCC (master client center) management. Services also reach into Yahoo Network, Facebook, and Bing.
- An integrated pay per click program
- Google AdWords Qualified
- Master Client Adwords Management
- Manage Yahoo! marketing campaigns
- Manage Bing pay per click
- Create Facebook advertising ads
- Specialize in PPC search engine marketing
- Focus on conversion optimization
- Examine user design for conversion improvement
A Measurement and Tracking System
A marketing system to test and measure all online promotional efforts is needed. You want to leave no stone left unturned. With the TechWyse 'Lead Management' system you are connected to the heartbeat of your website.
Tracking and Measuring Services Include
- Multivariate testing
- Website usability design
- Website optimizer testing
- Website statistics examination and reporting
- Landing page conversion rate
- Conversion tracking
- Website conversion
- Measurement analysis
- Internet marketing strategy
- Tracking code
Get and Manage Business Leads
TechWyse has developed its own lead management system that allows you to have a bird's eye view of all your leads and phone calls.
Management Services Include
- How to get leads that are targeted
- Have your own lead generation system
- Aim your web marketing efforts
- Become a network marketing genius
- How does lead marketing work?
- Strategic permission email marketing
- Your own lead management
- Effectively manage lead generation
A Google Authorized Analytics Consultant
In August 2008, TechWyse became one of a select few North American companies to earn the distinct Google Analytics certification.
Analytic Services Include
- A website consultant for data interpretation
- Google Analytics Authorized Consultants
- A closer look at user experience consulting
- An analytics blog for additional help
- Expanding user experience research
- Fine tuning user experience design
- Making sense out of help statistics
- Collecting actionable google research
- Helping traffic statistics point in the right direction
- Spanking the dreaded bounce rate
High Conversion Web Design
We are a tier 1 website design company. Our team of almost 70 internet marketing and design warriors work as your single unit of high test online effective marketing, measurement and tracking force.
Web Services Include
- Incorporating user experience in design
- Amazing homepage designs
- Engineered landing page design
- Tier 1- web site consultant design
- Original concept design
- Graphic design web site services
- Existing website development services
- Blueprinted design websites
- Custom skinned WordPress blog development
Ever Expanding Google Services
TechWyse has been a huge proponent in using the many effective Google services that are available. From AdWords qualified to Analytics certified we also endorse the use of 100's of other great Google products found on thier Google products page.
Google Service Types Include
- Using google print
- What is google local match?
- Hey I'm on Google television
- Im also on Google radio!
- Analytics Reporting
Complete Copywriting Team
In today's marketing climate it is necessary to realize the audience you are writing your content for. If your audience is online then you need to be able to write in short, small bites sized, meaningful chunks. TechWyse has a talented and diverse team of content writers.
On Staff Copywriting Services Include
- The power of persuasive copywriting
- Composing direct marketing copywriting
- Ethical seo copywriting
- Powerful web copywriting
- Guidance in marketing copywriting
- Writing for pay per click advertising
- How to target prospect
- Free copywriting tips
- A professional copywriter for technical projects
Websites Built for Website Usability
How your website visitors interact with your website will determine the conversion rate of your traffic. Testing for usability is a must to increase the production of goal fulfillment.
- Start with usability analysis
- Get a usability audit
- Our usability lab digs in the trenches
- Top user research methods employed
- Planned, graphic design websites
- A passion for top design websites
- Testing homepage usability
- How to design websites that convert
- Determine user website factors
- Top design websites best practices
Internet Marketing Strategies
At the core of your success rate with any online venture is the strategy you call your 'master plan'. Without it you are almost certainly doomed from the start. With it your rank ability, visitor usability, and primary message are concise.
Strategic Services Include
- Ideas for advertising design
- Online advertising and building campaigns
- Improving marketing techniques
- Working with a marketing strategist
- Free internet marketing tips
- Learn sales techniques
- What is internet marketing?
- A blog full of internet marketing tips articles
- Increasing link popularity
- Ethical ways to get inbound links
This is Robert Kennedy's perception for a skeleton blueprint as it would apply to the massive TechWyse Internet marketing machine. While it may seem like I have just described the services we offer, it actually is a description of a website blueprint which I have happened to use TechWyse as the example for! If you are interested to learn more on how I arrived at this architecture, watch this: architechural website building video.