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With every month that goes by we learn a little bit more about how to make life easier for TechWyse clients. In the end, people that spend money on marketing feel a great deal better when they are able to know the exact return on investment for their marketing dollars. This is why I turn as many people as I can towards the “Measurement and Tracking” aspect of your marketing plan. This month alone we helped two clients determine the usefulness of their “Yellow Page” and “Radio” ads.
Using a combination of our “phone call tracking”, “email lead management” and “Google Analytics” services we were able to monetize both online and offline advertising for our clients. Telling them exactly how effective (and sometimes ineffective!) their advertising was.
An exact quote from one of our clients. “I was shocked to see that we had 51 phone calls logged in June from the pay per click. This is information that I never knew and for me is mind boggling and only proves that dead beat Yellow Pages are even less effective than what I already thought.” Uhh – sorry Yellow Pages.
If interested in learning more please visit this page – http://techwyse.com/wyselabs-package.php. We currently are running a promotion for our “Ultimate ROILogix Measurement” package.
Some of our website development launches this month:
TechWyse International – after running the IT Outsourcing arm of our company which includes Offshore Staffing, and Application Development services, for several years, we finally got around to launching the formal website! Our goal with this site was to continue the unique TechWyse brand and create a creative that was easy to read, and easy to navigate. We also wanted to create a clear sales funnel for visitors as soon as they got to the site. I think our team did a great job. To learn more about how these offshore services can help grow your own business feel free to visit the website.
Giftcraft – Britto Line – this site was a little bit different for us. This website was more about brand then it was about internet marketing. The ‘Britto’ brand was also launched as a subdomain of the main corporate site for Giftcraft. (which we developed late in 2007) Challenges for this site included developing a scaleable strategy for Giftcraft to launch new signature series licenses on an ongoing basis. It’s a nice site.
Search Engine News
We also saw some news coming out of the search engine world in June.
We saw the continued alignment of Yahoo! with Google. After Microsoft’s attempt to buy out Yahoo! it seems the company has aligned itself more with Google as a form of protection. Now Google ads will be shown on the Yahoo! network. (Never thought this would happen!) Yahoo!’s pay per click administration issues also continue to plague its users.
Related posts:
9 Responses to “June Rise To The Top Wrapup”
Your Britto site is fantabulous!! Hats off to it!!!!!!
Yahoo’s PPC managing still a cause for concern, but let us see what its outcome after September as from then ‘Goohoo’ facility available to users.
July 14th, 2008 at 10:12 pm
It is reported that global Ad spend on Online Marketing was to the tune of US $ 31,344 million in 2007 and is slated to grow by over 28% for 2008. Companies would not throw away such colossal sums unless they were fully aware of its benefits and the facilities available for tracking the success of these online ad campaigns. Online advertisement is in for good times.
July 15th, 2008 at 10:41 pm
My personal feeling is taht People increasingly prefer to advertise in a medium that offers scope for tracking effectiveness of marketing campaigns. They will want to measure the ROI for every penny spent. Offline ads can create awareness and may also include a call to action but lacks effective tools to measure campaign success. Online ads score on this count.
July 16th, 2008 at 9:48 pm
Britto brand is superb. Wow, it is nice, nicer…..nicest! Ok I guess what Im trying to say is I like the design of the site.
July 16th, 2008 at 10:38 pm
Yep, looks like the days of ‘Yellow’ pages are numbered. A major chunk of the audience are ‘livewired’ and are used to instant results. Kudos to you DJ for having achieved a good response through the measurement campaigns.
And yes, I am waiting for the ‘GooHoo’ effect too!
- Kathy
July 16th, 2008 at 11:40 pm
Industry figures forecast Online Ad spending to touch $ 65.2 Billion in 2008 and soar past the $106 Billion mark in 2011. The day may not be far off when the total spend on online ads will outstrip offline ad figures. This will be a Global phenomenon and cannot be reversed. Internet marketing companies stand to reap rich dividends.
July 17th, 2008 at 10:23 pm
Knowing our ROI is incredibly important!! Marketing plans will built up by robust tracking solutions, for this reason it lets us know where we stand. Google -Yahoo PPC allows a new avenue to webmasters despite yahoo’s limitations.
July 17th, 2008 at 10:59 pm
Measuring and assessing of all our marketing plans supply essential oxygen to our future marketing steps, whether emails, phone calls or conversions.It shows and leads to targetted visitors
July 20th, 2008 at 10:50 pm
[...] Now you figured out why you should have a website. Do you know how you are going to measure whether you internet marketing campaigns are successful or not? Here at TechWyse Internet Marketing we have a personalized Client Tool that let’s you know at a glance how many phone leads and email leads you received within a time period. For your email leads it will track the person’s name, email address and comments. You can then assign the leads to members on your sales team. We also let you know what pages are converting the best. Check out more details about our lead measurement tool here. [...]
What Is The Purpose For Your Website? | Rise to the Top Blog
October 13th, 2008 at 10:56 pm