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A great deal of talk these days focuses on how to convert visitors to achieve a prescribed end goal; that is generating a sale or a lead. These days marketers know how important a conversion friendly website design is in stabilizing their online business …
Posted in Website Conversion
A Simple Strategy for Persuasive Copywriting One thing I am a huge proponent of is simplicity and that’s exactly the way I approach persuasive copywriting. It really doesn’t matter whether you are writing for a PPC ad, landing page, organic …
Posted in Website Conversion
Facebook’s New Design – I Like It! The new Facebook layout is getting mixed reviews amongst many internet marketing and general website users today. Some people believe that the design is pushing the ‘application’ aspect of the site a little …
Posted in Website Conversion
Multivariate Testing Simplified Out of all the numerous split tests you conduct the primary goal that must always be at the top of your strategy is optimization. With that in mind implementing a structured testing process will be more focused. …
Posted in Website Conversion
I have seen a large transition in the internet marketing world over the last 5 years. Back in 2003 I would take many calls every day from people asking me to get their company ranked high on search engines. As promised I …
Posted in Website Conversion
Wa-Wa Why’d they Leave? Yes I am a website convert pervert, sorry to say. It is my obsession to ensure every single last website visit does what I want them to do. I can’t help but watch them…stare at them …
Posted in Website Conversion
Is your website designed for your potential customers, or is it designed in your image? Interestingly, most companies are unaware of how important a well marketed and designed website is. Jupiter media points out that 87% of buyers use search …
Posted in Website Conversion
It’s not every day that you see a runner-up celebrate a straight set loss in a Grand Slam. Last month Djokovic did just that. After Roger Federer had run rings round him in the finals of the US open, Djokovic …
Posted in Website Conversion
Like me, if you happen to be in internet marketing industry (IM), these are exciting times. Internet marketing is poised for a major leap forward. (See Web 2.0) The hubbub is not only about $ 13.5 billion that IM can …
Posted in Website Conversion
How frustrating is it to find yourself lost on the web? Though there is a result for pretty much any search on Google, this isn’t always the answer to your query. A handy little tool that I think all serious …
Posted in Website Conversion
While going through my notes for a recent University course I took called "Applications of Psychology" I realized that it fit in extremely well with buyer behaviour and internet advertising! Anyhow, although I wrote this for my own purposes here …
Posted in Website Conversion
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