Google has announced that it will be offering a new Updated Keyword Tool. This will follow them phasing out it's current Keyword Tool and the Search-Based Keyword Tool by the end of this month. When it finally does go live, it will simply be known as “The Keyword Tool”. The revamped version will introduce new [...]

A special gift for all our ad agencies or developers managing many Google Analytics accounts from their master control area.
When you are managing lots of Google Analytics profiles it is a huge benefit to be able to share your carefully crafted custom reports across different data sets or customers.
Here is how to share an existing [...]

Great news from eMetrics San Jose!
Yesterday Brett Crosby took the stage and announced several enhancements to the Google Analytics product set. We will post a review on each of the new features as they become available but here is a synopsis!
Introduction of the Google Analytics Applications Gallery. Browse the available applications that enhance the Google [...]

Advanced segmentation is a feature in Google Analytics that lets you segment all your data in a profile. It is a tool you can use to slice and dice your Analytics data with great precision. Advanced segments allow you to choose what types of visits you want to be considered when generating the data for a [...]

A regular expression (affectionately called "RegEx") is a string that many of us Google Analytics geeks use to describe or match a set of strings based on certain syntax rules. Google Analytics (GA) supports regular expressions so that users can create more powerful implementations.  In this article I am going to discuss the three main usages of [...]

A great first full day at the SMX / eMetrics Marketing Optimization summit in Toronto, Canada!
Some of Avinash’s Valuable Comments at SMX / eMetrics Toronto 2010
For those that could not attend here are some notes from day’s opener Avinash Kaushik.
Understand The Metrics Available On Your Website

No one really has private data.  Compete is a site [...]

The internal site search component of Google Analytics is a form of navigation that allows users to search for specific content on your site which can help you understand visitor behaviour to a whole new level and make adjustments accordingly.
The internal search helps you identify:

keywords not previously identified in paid search campaigns
keyword associations that visitors have [...]

Email marketing is generally the best overall traffic source for converting revenue or leads that we see.  After all – visitors are already engaged and have shown interest in your product or service.  Moreover, you are sending them information on special offers and/or newsworthy items.
Sounds like a recipe for success!
But how do you know what is [...]

Going online and making a website effective the way a developer wants to is not  always a cakewalk. Many developers do not know which metrics to look at to ensure site performance.  This is because there are so many to look at. Among the Google Analytics metrics out there,  ‘bounce rate’ is one such metric that [...]

As website analysts our focus is on one main goal - to improve website conversion. Whether it is by improving content or increasing marketing campaign effectiveness we are always looking for ways to bring more business via online efforts.
In order to make improvements we need to understand what people are currently doing on your web site, how they [...]

In the internet marketing industry, there are two fundamental items that traditionally create online success. The first is bringing in as many visitors as possible to your site and the second is ensuring that your website turns the largest number of visitors into customers. 
I have created this post to help you identify ways to improve your content [...]

If you are a Google Analytics enthusiast you may already know about the Google Analytics Individual Qualification (GAIQ) course that you can take to hone your skills at Google Analytics.  Pass the test and earn a small badge in honour of passing the online course.
Google announced on Tuesday that they are raising the minimum grade [...]

 Growing up in the 1980's and as a young man in the 1990's my fondest memories of the Yellow Pages were leafing through trying to find a late night pizza delivery or curry house, calling as many taxi cabs as possible to try and get home before dawn or the rare occasion of panicking trying [...]

I’m very excited about this post for 2 reasons! Firstly, because monetizing your site provides a HUGE difference in the level of reporting that you receive within Google Analytics, and as we all know; better reporting means more analysis insights and therefore better data driven decisions. Secondly because it is so EASY to do it! [...]

It was wonderful news to hear that annotations is a feature now added to Google analytics! Thank you GA team!
There are many articles and news releases telling us all about this. Here is Google’s basic video and a more detailed video (annotations info at 24mins 29s) on all recent feature releases.
I feel it is [...]