Google Analytics event tracking snippets enable us to track events that are happening on a website; Google Analytics helps us track components like a Flash player, Ajax Image slider, video players, download links, etc. Click here to read some best …
Posted in Website Analytics
It’s finally official, Yahoo! has merged its search results with Bing and now all the ranking and back end data of Yahoo! search will be powered by Microsoft. Yahoo! has been trying hard to compete with Google’s search algorithm and …
Posted in Website Analytics
Earlier this year Google announced the availability of the new version of Google Analytics for users across all languages. With tons of new features to help you analyse visitor behaviour Google Analytics is taking measurability to a new level, if …
Posted in Website Analytics
With the influx of smart mobile devices everyone is talking about the potential for mobile sales. ABI Research predicts that m-commerce will top $119BN in 2015, up dramatically from the $2BN predicted for 2010. Mobile transactions ARE the future of …
Posted in Website Analytics
Google has announced that it will be offering a new Updated Keyword Tool. This will follow them phasing out it's current Keyword Tool and the Search-Based Keyword Tool by the end of this month. When it finally does go live, …
Posted in Website Analytics
A special gift for all our ad agencies or developers managing many Google Analytics accounts from their master control area. When you are managing lots of Google Analytics profiles it is a huge benefit to be able to share your …
Posted in Website Analytics
Great news from eMetrics San Jose! Yesterday Brett Crosby took the stage and announced several enhancements to the Google Analytics product set. We will post a review on each of the new features as they become available but here is …
Posted in Website Analytics
Advanced segmentation is a feature in Google Analytics that lets you segment all your data in a profile. It is a tool you can use to slice and dice your Analytics data with great precision. Advanced segments allow you to choose …
Posted in Website Analytics
A regular expression (affectionately called "RegEx") is a string that many of us Google Analytics geeks use to describe or match a set of strings based on certain syntax rules. Google Analytics (GA) supports regular expressions so that users can …
Posted in Website Analytics
A great first full day at the SMX / eMetrics Marketing Optimization summit in Toronto, Canada! Some of Avinash’s Valuable Comments at SMX / eMetrics Toronto 2010 For those that could not attend here are some notes from day’s opener …
Posted in Website Analytics
The internal site search component of Google Analytics is a form of navigation that allows users to search for specific content on your site which can help you understand visitor behaviour to a whole new level and make adjustments accordingly. The …
Posted in Website Analytics
Email marketing is generally the best overall traffic source for converting revenue or leads that we see. After all – visitors are already engaged and have shown interest in your product or service. Moreover, you are sending them information on special offers …
Posted in Website Analytics
Going online and making a website effective the way a developer wants to is not always a cakewalk. Many developers do not know which metrics to look at to ensure site performance. This is because there are so many to look …
Posted in Website Analytics
As website analysts our focus is on one main goal - to improve website conversion. Whether it is by improving content or increasing marketing campaign effectiveness we are always looking for ways to bring more business via online efforts. In order to …
Posted in Website Analytics
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