Going online and making a website effective the way a developer wants to is not  always a cakewalk. Many developers do not know which metrics to look at to ensure site performance.  This is because there are so many to look at. Among the Google Analytics metrics out there,  ‘bounce rate’ is one such metric that [...]

As website analysts our focus is on one main goal - to improve website conversion. Whether it is by improving content or increasing marketing campaign effectiveness we are always looking for ways to bring more business via online efforts.
In order to make improvements we need to understand what people are currently doing on your web site, how they [...]

In the internet marketing industry, there are two fundamental items that traditionally create online success. The first is bringing in as many visitors as possible to your site and the second is ensuring that your website turns the largest number of visitors into customers. 
I have created this post to help you identify ways to improve your content [...]

If you are a Google Analytics enthusiast you may already know about the Google Analytics Individual Qualification (GAIQ) course that you can take to hone your skills at Google Analytics.  Pass the test and earn a small badge in honour of passing the online course.
Google announced on Tuesday that they are raising the minimum grade [...]

 Growing up in the 1980's and as a young man in the 1990's my fondest memories of the Yellow Pages were leafing through trying to find a late night pizza delivery or curry house, calling as many taxi cabs as possible to try and get home before dawn or the rare occasion of panicking trying [...]

I’m very excited about this post for 2 reasons! Firstly, because monetizing your site provides a HUGE difference in the level of reporting that you receive within Google Analytics, and as we all know; better reporting means more analysis insights and therefore better data driven decisions. Secondly because it is so EASY to do it! [...]

It was wonderful news to hear that annotations is a feature now added to Google analytics! Thank you GA team!
There are many articles and news releases telling us all about this. Here is Google’s basic video and a more detailed video (annotations info at 24mins 29s) on all recent feature releases.
I feel it is [...]

Matt’s excellent post a little while back "It’s 7pm.  Where Are My Google Ads?" was about understanding the numerous factors involved in how your PPC are shown. We get a number of clients calling about ad visibility and there generally is a very reasonable explanation which is often addressed through scheduling or budget adjustments.
Find Out [...]

News of the recent release of an asynchronous version of the Google Analytics code is timely since it is no doubt a step to ensure that Google assist with improving site load times. It has initially however, filled me with mixed emotion!
First of all let’s put this into context.  Back in November Matt Cutts of Google stated at [...]

As a Campaign Analyst at TechWyse one of the things I cover in my monthly meetings for lead generation clients is how many leads we were able to bring to your business. We set up these leads through your goal conversion profile using Google Analytics.  What’s great is if you have different forms on your [...]

One of the things I get often when working with clients is a request to ‘always be ranked #1 in the pay per click listings’. Without understandig the way pay per click systems work, this is an instinctive request. We all want to have our business ranking at the top to be perceived as the best [...]

As a campaign analyst at TechWyse one fo the things I often point my clients to look at in Google Analytics is where your visits are coming from.  This is helpful in determining things such as where external marketing campaigns can be created to, how marketing campaigns have done and where your busiest regions are [...]

Many people ask me lots of simple questions about Google Analytics every single day.  I find that while many of these questions have very simple answers they are often quite valid to the novice user.  As such, I am going to begin saving many of the questions that I do get and posting a ‘Google [...]

Last week Google made some hugeenhancements in functionality to their Google Analytics product. We will be reviewing the enhancements in one at a time in separate posts over the next few weeks but for now here is a brief overview of the additions!  (in short – we are THRILLED!)

Alert Reporting – By far my favorite [...]

Here’s a piece of advice for those that are A/B testing page variations using Website Optimizer with Google Analytics on the same pages.
During recent testing we saw an abnormal increase in direct visits around the same time as the launch of one of our A/B  tests using. Drilling into the landing page dimension we could see [...]