“The site reflects a rapidly changing online market and provides up to date information about how TechWyse works and the many processes that we follow,” announced company CEO DJ Kennedy.  “The new website is a reflection of a great deal of thought and effort on the part of company staff and underlines our interest in maintaining our vision as a market leader.”

Highlights of the new website include an updated creative concept, continued emphasis on the company’s unique end to end, integrated marketing approach and new content describing services in social media, and conversion testing. 

The new website also integrates and profiles much of the thought leadership produced by the TechWyse team.  The ‘Rise To The Top’ blog feed and ‘WyseLabs’ message forum feed can be found at the bottom of the home page and also features a ticker at the top of the page.

About TechWyse

TechWyse Internet Marketing uses a unique three step full service approach which includes development of conversion friendly websites, effective traffic building campaigns and detailed measurement and testing processes which include Google Analytics and Heat Map Testing.  The approach was developed through vigorous improvement testing methodology and is a direct result of market demands in the internet marketing industry.

TechWyse can also be found through social media by following them at Twitter or by visiting them on Facebook.

Considered one of the premier conference for gaining insightful knowledge on the latest in search engine news and strategy, Search Engine Strategies is now in its 7th year.

You can visit TechWyse at the show at booth #14. Right beside Bing.

Some of the benefits of the conference include:

• meet local internet marketing companies in the Toronto area that specialize in the search marketing industry.
• gain valuable knowledge on the latest trends in the search engine marketing industry.
• network with experts in the search marketing industry.
• help grow online exposure for your company by staying on top!

Some of the speakers at SES Toronto include:

• Peter Morville, Semantic Studios
• Maile Ohye, SR Developer, Google
• Andrew Assad, Market Research Mgr, Microsoft Canada

TechWyse CEO & frequent blogger on the Rise To The Top Blog, DJ Kennedy will also be presenting, ‘Why Every Company Should Be Conversion Testing’.

For further information about this event or to schedule an interview contact the TechWyse marketing department at marketing@techwyse.com.

October 23, 2009 – Toronto, Canada – TechWyse Internet Marketing is pleased to announce acceptance into the YWACN community.  As one of a select few companies that offer Yahoo! Web Analytics consulting, TechWyse is pleased to be offering this enterprise level tool for clients to help improve the measurement capabilities of their web site.  Yahoo! Web Analytics is a free tool that if installed properly can offer enormous benefits for advanced analytics reporting. TechWyse CEO, DJ Kennedy recently commented on the latest accomplishment; "We have found Yahoo! Web Analytics to be a wonderful tool to help business make actionable data driven decisions on more complex analytics campaigns.  The tool has helped us drill further into e-commerce applications and also is a joy to work with in separating out success in all search engines and referral sites.  With this accreditation we look forward to the continued alignment with this great Yahoo! product and education in analytics to companies around the world." Some of the unique features of Yahoo! Web Analytics include:

• Advanced campaign management that includes reporting on  PPC cost data from Yahoo, MSN and Adwords
• Enterprise level reporting with fully customizable dashboards that allow for reporting to the varying roles of website stakeholders
• Ability to export all analytics data
• Click through path analysis
• Easier multi-site analysis capabilities

TechWyse is also currently integrating Yahoo! Web Analytics into its previously launched Analytics Code Verification tool – GPablo.  You can scan multiple domains for Analytics code free. ### If you would like more information about this topic, or to schedule an interview with DJ Kennedy please contact Chris at marketing@techwyse.com or call 416.410.7090.

• Scheduling
• Tracking & Reporting
• Google Analytics Integration
• SPAM Guard
• 100′s of free design templates

You can get a full list of features here.

The service is being offered to companies that follow a strict adherence to permission based marketing.

Pricing for the email marketing service is based upon subscriber base and starts from $20 USD /mth.

TechWyse CEO DJ Kennedy talked about the evolution of the email marketing product.

"WHICHABAM! is a product we have developed in response to years of experience in the industry.  After carefully working with other email marketing services, we realized that the only way we could truly ensure our clients success was by implementing a system which provided both a surefire way to connect a subscriber list with recipients and a tool set to measure campaign success.  We are delighted with the final result and have received some fantastic feedback since our initial launch."

TechWyse continues to develop innovative products to help business work better.

To learn more about WHICHABAM! make sure to visit the newly launched email marketing website.

About TechWyse

Founded in 2001, Techwyse is an Internet Marketing company based in Toronto, Canada. TechWyse provides a wide range of Internet marketing services all focused upon increasing revenue via Internet marketing channels.  This methodology includes development of conversion friendly website’s, driving relevant visitors to website’s, and measuring success through various measurement techniques.  Visit TechWyse today to learn more.

June 21, 2009 – Toronto, Canada – TechWyse Internet Marketing is the newest company to receive accreditation as an Urchin Authorized Consultant. The accreditation authorizes TechWyse to offer professional consulting and implementation of Urchin Software. The software is popular for companies that wish to receive many of the benefits found in Google Analytics but ensure the data is stored locally.

For further information on the features found in Urchin and comparison to the free Google Analytics product visit the Urchin Features page.

TechWyse President DJ Kennedy recently spoke about being the first accredited Urchin Consultant in Ontario and only the 2^nd in Canada. “Urchin is a powerful software program which allows companies to take greater control over their data. We are extremely pleased to receive this status from Google and are looking forward to providing unparalleled support for companies using the software moving forward.”

TechWyse is also a Google Authorized Analytics Consultant. The company is committed to offering its client base end to end solutions in the internet marketing industry. This includes conversion friendly site development, traffic building services, and complete analytical implementation and consulting. The successful acceptance into these Google programs confirms the companies ongoing commitment to growth in the internet marketing industry and its client base.

About TechWyse

Founded in 2001, TechWyse is an Internet Marketing company based in Toronto, Canada. TechWyse provides a wide range of internet marketing services including web analytics consulting, pay per click management, organic optimization, email marketing & conversion friendly development. TechWyse one of the first ‘Google Qualified Adwords Companies’ in Canada and provides internet marketing services to a wide market of clients globally.

Branded as GPABLO and launched on the domain www.gpablo.com, the tool will aid the Google Analytics community in both verifying that the javascript code is placed on every page of the website properly and will also scan each page for broken links.

“We saw a need for a tool in the community that would allow people to quickly identify that their analytics code was properly installed on every page.” TechWyse CEO DJ Kennedy commented, “Google Analytics can be extremely powerful but if the piece of code that needs to be on every page is not properly installed then the data you are viewing is not accurate.”

Asked about the interesting branding of the tool Mr. Kennedy explained, “we just wanted to make the tool a little fun and memorable. Sometimes we think only about function without thinking about delivery. Our ‘Mr. GPablo’ brand has been built as someone that will help you with much more than just your Google Analytics code. Many of these new features will be launched in the coming months.”

To learn more about this tool make sure to visit the frequently asked questions section of the GPABLO site.

The package consists of the following services: 

WyseLabs Analytics – After installing and setting up Google Analytics our campaign analysts use statistics to improve the website property by making data driven decisions.  This service will create continuous improvement based upon statistical analysis. 

Lead Management – by installing the TechWyse proprietary lead management system, it is possible to measure both email and phone leads.  By measuring both email and phone leads, the TechWyse team is then able to determine an exact cost per lead based upon internet marketing campaigns. 

Conversion Summary – TechWyse then monitors all on and offline campaigns on a monthly basis with end clients.  The results are displayed in the TechWyse client centre.  Statistical information includes traffic, cost of campaign, email leads, phone leads and overall cost per lead. 

TechWyse commitment to professional services and reporting continues.  Please direct any questions to the TechWyse marketing department by writing to marketing@techwyse.com.

TechWyse Releases New Marketing Service Called ‘The Smart Plan’

Toronto, Canada; TechWyse announced today at its Toronto, Canada based headquarters, the formal launch of "THE SMART PLAN". The unique internet marketing service bundles the full breadth of services that are necessary to achieve maximum benefit for companies online today.

The internet marketing "SMART PLAN", bundles all the relevant services found under the important sections; 1. Planning and Development, 2. Website Marketing & Promotion, 3. Measurement & Tracking. "The services provided are relevant to 90% of business that wants to build a flourish with an effective internet marketing strategy," said TechWyse President, DJ Kennedy

The SMART PLAN is unique in that it bundles a collection of many services all at one cost effective price. TechWyse is able to perform such high level work due to its more than 7 years of experience in process building and its vast resources (of now more than 60 people) committed to both the web development and internet marketing industry.

For further details on the SMART PLAN, please visit the following page, http://www.techwyse.com/packages.php or contact our marketing department at marketing@techwyse.com.

TechWyse is proud to announce its latest internet marketing related achievement as it joins a very exclusive group.

Toronto, Ontario, August 29, 2008 – TechWyse Internet Marketing, received official acceptance today from Google and is now part of a small group of North American companies that have received ‘Google Authorized Analytics’ partnership status.

Google Analytics, a free to install and use analytics program previously known as ‘Urchin’, is not supported officially by Google.  Instead, Google partners with firms (like TechWyse) that have met a stringent list of qualifications to achieve official ‘Google Authorized’ status.

Using a unique service coined ‘WyseLabs’, TechWyse has a qualified professional review each companies statistics and offer actionable, data driven decisions to help improve overall goal conversion on client web sites.  Using this service, visitors receive a better overall experience and are more likely to follow the ultimate goal of the company website.

TechWyse President DJ Kennedy commented, “The power of Google Analytics is tremendous.  Unfortunately, most companies have not yet engaged companies to help make data driven decisions.  We are proud to be one of the select few companies that have received this qualification from Google and we look forward to taking on the considerable growth that website analytics will play in coming years.”

The recent achievement underlines the company’s commitment to offering the best in professional internet marketing services.  As one of Canada’s first ‘Google Qualified Adwords Company’s’, TechWyse is very involved in continuing the credibility of its 3 step process;  1. Plan & Develop  2. Market & Promote, 3.  Measure & Track.

For further information please contact the TechWyse marketing department at marketing@techwyse.com

TechWyse Internet Marketing is On The Move!

Well the dust has settled and we are all moved into our new digs at our North American Headquarters located in Toronto, Canada.  Our new location, featuring 5000+ feet of space will provide ample room for our internal ‘WyseGuys’ to meet in quiet and discuss the latest in internet marketing strategy.

One of the highlights of our move is a closer geographical reach to our Toronto based internet marketing clients. (no more driving out to Etobicoke!)  For those clients that mainly converse with us via telephone – you can certainly take solace in the fact we now have many more quiet places to strategize over your website development, internet and search engine marketing campaigns!

It will be noisy for the next couple of months as renovations are going on around us but we are thrilled to be in our new ‘digs’.  Stay tuned for a photo gallery of the company amenities in the coming months!

For current clients make sure to change the address in your address book to our new address.

TechWyse Internet Marketing

1444 Dupont St. Suite 32

Toronto, Ontario

M8P 4H3

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