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5 Common PPC Mistakes

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Posted by

in Pay Per Click February 11th, 2015

1. Sending Visitors to Your Home Page Every ad created for an ad group has a display URL and a destination URL. The display URL is typically the home page of the website you’re advertising and ...Read more

PPC Fails

Next Level PPC Strategies for eCommerce Advertising!

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Posted by

in Pay Per Click December 19th, 2014

Advertising geeks around the world are looking forward to the emerging era of E-Commerce advertising. New advertising genres are establishing strong roots in the marketing pool on a daily. Finding ...Read more

Photo 3

What makes Great PPC Campaign Management?

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Posted by

in Pay Per Click August 1st, 2014

As a Senior Account Manager at TechWyse Internet Marketing I get asked this quite often. My answer is simple; transparency, experience and expertise.  Also on TechWyse:Anatomy of a ...Read more

Stand out from the crowd

Google Releases New Quality Score Guidelines

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Posted by

in Pay Per Click July 28th, 2014

A good ad experience is good for everybody involved: users, advertisers, and Google. AdWords is built on this idea and a key aspect of creating a good experience is measuring the quality of ...Read more

Google AdWords

Anatomy of a Great PPC Landing Page

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Posted by

in Pay Per Click January 13th, 2014

A strong landing page is the backbone of a successful PPC campaign. Any agency providing Pay Per Click Advertising services knows that a robust, and effective designed landing page can kick start a ...Read more

PPC Landing Page

Paid Search Predictions: What to expect in 2014

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Posted by

in Pay Per Click December 30th, 2013

2013 was a very dynamic year in terms of Paid Search on the Google AdWords platform. We saw many betas released by Google, some ad extensions disappear and how could anyone in the paid search world ...Read more

8 ball

Is Your Business Ready For +Post Ads?

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In early December, Google announced it is testing a new ad format, which they coined +Post ads. This new advertising method allows Google+ users to promote their posts through AdWords’ display ...Read more

google+post-ads

Google AdWords New Ad Extensions in Beta

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Posted by

in Pay Per Click October 28th, 2013

Since ad extensions are the most powerful feature in the AdWords platform, Google has announced four new ad extensions (which have been in Beta for a while now). They are: Image ...Read more

google-money

A Beginner’s Guide to PPC Jargon, Lingo & Buzzwords

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Posted by

in Pay Per Click October 24th, 2013

Sometimes when you are working with an agency it can seem daunting to hear the buzzwords you don’t know. Things like: “it looks like you have a healthy impression share”. And it completely ...Read more

Jargon-1

5 Simple A/B Testing Methods To Increase Your Ad Revenues

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Posted by

in Pay Per Click September 18th, 2013

Many bloggers, as well as publishers, are struggling to increase their online ad revenues. You might be facing the same difficulty to increase the income that you get from your web ads. If you have ...Read more

one fish two fish

Online Advertising Today: More Than Simply Looking Good!

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Posted by

in Pay Per Click September 6th, 2013

Consumers are becoming smarter. Sucks huh?Every one of your customers has Internet access, where there's a world of information about your company and the customer experiences that it’s ...Read more

smart-shopper

3 Simple Steps To Ensure Higher Quality Scores

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Posted by

in Pay Per Click August 23rd, 2013

Quality Score seems to be at the front of everyone’s minds these days and it has certainly been a talking point with all of my clients lately. In the days since this WordStream article was ...Read more

journey
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5 Common PPC Mistakes

avatar

Posted by

in Pay Per Click February 11th, 2015

1. Sending Visitors to Your Home Page Every ad created for an ad group has a display URL and a destination URL. The display URL is typically the home page of the website you’re advertising and ...Read more

PPC Fails

Next Level PPC Strategies for eCommerce Advertising!

avatar

Posted by

in Pay Per Click December 19th, 2014

Advertising geeks around the world are looking forward to the emerging era of E-Commerce advertising. New advertising genres are establishing strong roots in the marketing pool on a daily. Finding ...Read more

Photo 3

What makes Great PPC Campaign Management?

avatar

Posted by

in Pay Per Click August 1st, 2014

As a Senior Account Manager at TechWyse Internet Marketing I get asked this quite often. My answer is simple; transparency, experience and expertise.  Also on TechWyse:Anatomy of a ...Read more

Stand out from the crowd

Google Releases New Quality Score Guidelines

avatar

Posted by

in Pay Per Click July 28th, 2014

A good ad experience is good for everybody involved: users, advertisers, and Google. AdWords is built on this idea and a key aspect of creating a good experience is measuring the quality of ...Read more

Google AdWords

Anatomy of a Great PPC Landing Page

avatar

Posted by

in Pay Per Click January 13th, 2014

A strong landing page is the backbone of a successful PPC campaign. Any agency providing Pay Per Click Advertising services knows that a robust, and effective designed landing page can kick start a ...Read more

PPC Landing Page

Paid Search Predictions: What to expect in 2014

avatar

Posted by

in Pay Per Click December 30th, 2013

2013 was a very dynamic year in terms of Paid Search on the Google AdWords platform. We saw many betas released by Google, some ad extensions disappear and how could anyone in the paid search world ...Read more

8 ball

Is Your Business Ready For +Post Ads?

avatar

In early December, Google announced it is testing a new ad format, which they coined +Post ads. This new advertising method allows Google+ users to promote their posts through AdWords’ display ...Read more

google+post-ads

Google AdWords New Ad Extensions in Beta

avatar

Posted by

in Pay Per Click October 28th, 2013

Since ad extensions are the most powerful feature in the AdWords platform, Google has announced four new ad extensions (which have been in Beta for a while now). They are: Image ...Read more

google-money

A Beginner’s Guide to PPC Jargon, Lingo & Buzzwords

avatar

Posted by

in Pay Per Click October 24th, 2013

Sometimes when you are working with an agency it can seem daunting to hear the buzzwords you don’t know. Things like: “it looks like you have a healthy impression share”. And it completely ...Read more

Jargon-1

5 Simple A/B Testing Methods To Increase Your Ad Revenues

avatar

Posted by

in Pay Per Click September 18th, 2013

Many bloggers, as well as publishers, are struggling to increase their online ad revenues. You might be facing the same difficulty to increase the income that you get from your web ads. If you have ...Read more

one fish two fish

Online Advertising Today: More Than Simply Looking Good!

avatar

Posted by

in Pay Per Click September 6th, 2013

Consumers are becoming smarter. Sucks huh?Every one of your customers has Internet access, where there's a world of information about your company and the customer experiences that it’s ...Read more

smart-shopper

3 Simple Steps To Ensure Higher Quality Scores

avatar

Posted by

in Pay Per Click August 23rd, 2013

Quality Score seems to be at the front of everyone’s minds these days and it has certainly been a talking point with all of my clients lately. In the days since this WordStream article was ...Read more

journey
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