Submit a Guest Post to the Rise to the Top Blog

Find Out How!
TechWyse

What is a Purpose Driven Landing Page?

avatar

When it comes to your online marketing strategy, where are you focusing most of your attention? If you're like many other business owners, you've probably devoted a majority of your energy and ...Read more

landing page purpose

What is Display Media Advertising?

Brian Obie

Posted by

in Pay Per Click  

This is where the phrase “a picture is worth a thousand words” could not possibly be more true. When image ads or “display ads” are shown to the right users, it can really be an uplifting ...Read more

whatisdisplaymedia-advertising

The Difference between Text Ads vs. Banner Ads

avatar

Posted by

in Pay Per Click  

In the world of online advertising, pay-per-click is currently king for businesses on a budget. And in the world of PPC advertising, as in many others, Google is currently king. For anyone looking at ...Read more

Text ads vs banner ads

How to Reduce Cost per Conversion in Google AdWords with Filters

avatar

When you’re managing paid campaigns, there are moments where you have to make quick decisions based on your campaigns’ objectives, budget, and target CPA. However, in order to take effective ...Read more

filters google adwords

5 Common PPC Mistakes

1. Sending Visitors to Your Home Page Every ad created for an ad group has a display URL and a destination URL. The display URL is typically the home page of the website you’re advertising and ...Read more

PPC Fails

Next Level PPC Strategies for eCommerce Advertising!

avatar

Posted by

in Pay Per Click  

Advertising geeks around the world are looking forward to the emerging era of E-Commerce advertising. New advertising genres are establishing strong roots in the marketing pool on a daily. Finding ...Read more

Photo 3

What makes Great PPC Campaign Management?

As a Senior Account Manager at TechWyse Internet Marketing I get asked this quite often. My answer is simple; transparency, experience and expertise.  Also on TechWyse:Anatomy of a ...Read more

Stand out from the crowd

Google Releases New Quality Score Guidelines

avatar

A good ad experience is good for everybody involved: users, advertisers, and Google. AdWords is built on this idea and a key aspect of creating a good experience is measuring the quality of ...Read more

Google AdWords

Anatomy of a Great PPC Landing Page

A strong landing page is the backbone of a successful PPC campaign. Any agency providing Pay Per Click Advertising services knows that a robust, and effective designed landing page can kick start a ...Read more

PPC Landing Page

Paid Search Predictions: What to expect in 2014

2013 was a very dynamic year in terms of Paid Search on the Google AdWords platform. We saw many betas released by Google, some ad extensions disappear and how could anyone in the paid search world ...Read more

8 ball

Is Your Business Ready For +Post Ads?

In early December, Google announced it is testing a new ad format, which they coined +Post ads. This new advertising method allows Google+ users to promote their posts through AdWords’ display ...Read more

google+post-ads

Google AdWords New Ad Extensions in Beta

avatar

Posted by

in Pay Per Click  

Since ad extensions are the most powerful feature in the AdWords platform, Google has announced four new ad extensions (which have been in Beta for a while now). They are: Image ...Read more

google-money
  • Recent Posts
  • Popular Posts
  • Most Discussed
  • Categories

What is a Purpose Driven Landing Page?

When it comes to your online marketing strategy, where are you focusing most of your attention? If you're like many other business owners, you've probably devoted a majority of your energy and ...Read more

landing page purpose

What is Display Media Advertising?

Brian Obie

This is where the phrase “a picture is worth a thousand words” could not possibly be more true. When image ads or “display ads” are shown to the right users, it can really be an uplifting ...Read more

whatisdisplaymedia-advertising

The Difference between Text Ads vs. Banner Ads

avatar

In the world of online advertising, pay-per-click is currently king for businesses on a budget. And in the world of PPC advertising, as in many others, Google is currently king. For anyone looking at ...Read more

Text ads vs banner ads

How to Reduce Cost per Conversion in Google AdWords with Filters

When you’re managing paid campaigns, there are moments where you have to make quick decisions based on your campaigns’ objectives, budget, and target CPA. However, in order to take effective ...Read more

filters google adwords

5 Common PPC Mistakes

1. Sending Visitors to Your Home Page Every ad created for an ad group has a display URL and a destination URL. The display URL is typically the home page of the website you’re advertising and ...Read more

PPC Fails

Next Level PPC Strategies for eCommerce Advertising!

avatar

Posted by

in Pay Per Click 

Advertising geeks around the world are looking forward to the emerging era of E-Commerce advertising. New advertising genres are establishing strong roots in the marketing pool on a daily. Finding ...Read more

Photo 3

What makes Great PPC Campaign Management?

As a Senior Account Manager at TechWyse Internet Marketing I get asked this quite often. My answer is simple; transparency, experience and expertise.  Also on TechWyse:Anatomy of a ...Read more

Stand out from the crowd

Google Releases New Quality Score Guidelines

A good ad experience is good for everybody involved: users, advertisers, and Google. AdWords is built on this idea and a key aspect of creating a good experience is measuring the quality of ...Read more

Google AdWords

Anatomy of a Great PPC Landing Page

A strong landing page is the backbone of a successful PPC campaign. Any agency providing Pay Per Click Advertising services knows that a robust, and effective designed landing page can kick start a ...Read more

PPC Landing Page

Paid Search Predictions: What to expect in 2014

2013 was a very dynamic year in terms of Paid Search on the Google AdWords platform. We saw many betas released by Google, some ad extensions disappear and how could anyone in the paid search world ...Read more

8 ball

Is Your Business Ready For +Post Ads?

In early December, Google announced it is testing a new ad format, which they coined +Post ads. This new advertising method allows Google+ users to promote their posts through AdWords’ display ...Read more

google+post-ads

Google AdWords New Ad Extensions in Beta

avatar

Posted by

in Pay Per Click 

Since ad extensions are the most powerful feature in the AdWords platform, Google has announced four new ad extensions (which have been in Beta for a while now). They are: Image ...Read more

google-money
CONTACT US

Subscribe to the Rise to the Top newsletter

X
Top