Category Archives: Pay Per Click

A Beginner’s Guide to the Best PPC Strategies [Part 2] – LinkedIn Advertising

In continuation of my beginner’s guide to the best PPC strategies, I’m going to discuss the various LinkedIn ad strategies that allow for really specific and niche targeting options.  These LinkedIn advertisements are really great complimentary paid campaigns…Read more


Posted by in Pay Per Click on December 11th, 2015

What are Google Sponsored Promotions?

Recently, Google has released one of its most exciting BETA’s into the wild. Much like most Google BETA’s, Google Sponsored Promotions were started on a trial basis and opened to larger sized advertisers with high minimum monthly spends….Read more

Brian Obie

Posted by in Pay Per Click on December 8th, 2015

Top 4 KPI’s to Track in AdWords

Last year was the first year that online advertising revenue surpassed the revenue generated through traditional media. As it continues to become much harder to snatch up one of the few organic positions left in any given SERP,…Read more

Nick Monardo

Posted by in Pay Per Click on November 9th, 2015

5 Ways Remarketing can Benefit Your Business

Remarketing is a fantastic tool that allows marketers and businesses to display ads to visitors who’ve previously visited your website. By placing a cookie on the visitor, we are able to serve them with your ads on other websites they…Read more

Connie Trepanier

Posted by in Pay Per Click on October 21st, 2015

Google AdWords Express: Pros and Cons

As an Account Manager, I field many questions from clients about the services  I manage, along with digital marketing questions in general. Recently a client has asked me about Google AdWords Express and I had to do some…Read more

Stephanie Appelton

Posted by in Pay Per Click on October 8th, 2015

A Beginner’s Guide to the Best PPC Strategies – Part 1

So you’re thinking of dipping your feet into the world of online paid advertising and you’re researching which strategy is the best for your business. However, you find that there are many more options than you could have…Read more


Posted by in Pay Per Click on September 24th, 2015

How to Maximize Your AdWords Spend – 5 Quick Tips

Sometimes with AdWords, you can’t see the forest through the trees. There are so many amazing features out there, but they’re just hiding from you… until now! Over the past year, I’ve been using AdWords constantly and their features…Read more

maximize adwords spend

Posted by in Pay Per Click on September 4th, 2015

What is a Purpose Driven Landing Page?

When it comes to your online marketing strategy, where are you focusing most of your attention? If you’re like many other business owners, you’ve probably devoted a majority of your energy and efforts on driving traffic to your website….Read more

landing page purpose

Posted by in Pay Per Click on August 27th, 2015


Submit a Guest Post to the Rise to the Top Blog

Find Out How!
  • Recent Posts