Negative keywords in a PPC campaign are an underused gem that could make the difference between ads that not only receive clicks but get viewed by a highly specific target market. The negative keyword is a word that is used …
Posted in Pay Per Click
Most any business will benefit from a PPC campaign. The AdWords marketing auction system was designed so that small business can actually have a viable marketing catalyst to compete against big business. When a company bids to be on the …
Posted in Pay Per Click
Writing a Google text ad is an art form in the Internet marketing world. Sponsored ads not only have to adhere to Google’s specific guidelines and ad policy but there are elements of creativity, writer’s craft and the need for …
Posted in Pay Per Click
For any business looking to dive into internet marketing PPC (Pay-Per-Click) advertising can land you on the first page of Google and get your website in front of people who are searching for keywords directly related to your business! Quite …
Posted in Pay Per Click
When you begin a pay per click advertising campaign you should start by asking yourself one very important question: which page should I drive people to? You could direct people to your company’s website or better yet to a landing …
Posted in Pay Per Click
Given that AdWords is Google’s main source of revenue it’s no wonder that they’ve continued to improve the platform. Earlier this year Google surprised us yet again by announcing that the +1 button will now appear on ads. On Tuesday …
Posted in Pay Per Click
Last week’s visit to the Google Ad Academy in downtown Toronto proved to be relaxed and enjoyable while being very productive from an internet marketing perspective. The event was hosted by our friends at Google, and they brought out some …
Posted in Pay Per Click
Yesterday morning we welcomed three guests from Google to our office in Toronto. It was nice to put faces to names as we’ve worked very closely with Google on our AdWords accounts. The Google Ad Academy event takes place today …
Posted in Pay Per Click
Pay per click advertising is a great way to spread your message quickly, but there are those who have taken to this relatively new method of marketing rather atypically. Landing your ideal job In mid-2010, New York based copywriter Alec …
Posted in Pay Per Click
Almost every search marketing company that uses Google AdWords, uses the Master Client Centre feature to organize and access their clients’ accounts. Until now, the only way to organize your client accounts in the MCC (outside of data numbers) has …
Posted in Pay Per Click
If you sell or advertise online you have, at the very least, one product or service you wish to sell or have people contact you about. If you have more than one product or service, you might be tempted to …
Posted in Pay Per Click
I just wanted to touch briefly on the concept of Pay Per Click Advertising, specifically budget setting. The idea that I’ll be presenting here is quite simple. If you are making a profit, consider raising your budget. Let us suppose …
Posted in Pay Per Click
Recently we received a call inquiring about our services, and how we could help this particular prospect. The thing that stood out to me about this call was what the person on the other end said about why they decided …
Posted in Pay Per Click
One of the most important things to do with a Google AdWords account is to optimize it, (and keep optimizing it), so that it performs well and keeps your costs low and ROI high. Great ad copy is one place …
Posted in Pay Per Click
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