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Your landing page is the first page that a visitor sees when they arrive at your website. For smaller affiliate sites, which consist of one squeeze page and then content hidden behind a paywall, the landing page is easy to …
Posted in Pay Per Click
This post is shared from AdLuge Yesterday, Google unveiled another functionality update to AdWords, one that is expected to provide more insight into conversion trends to improve efficiency in budget allocation. The update focuses around Search Funnels, a feature that …
Posted in Pay Per Click
One of the most important facets of effective online marketing is finding the right audience. In a Display Campaign there’s no use in showing an ad promoting sports car insurance on a kids game site, unless they happened to get …
Posted in Pay Per Click
If you haven’t heard already, Google unveiled Enhanced Campaigns for AdWords yesterday, followed by a lot of Google-fueled hype and a healthy dose of skepticism from the Internet marketing community. For many small business owners and part-time AdWords users, it …
Posted in Pay Per Click
In the 21st century more and more businesses are turning to the World Wide Web to grow their stature and increase their reach. However, just being online isn’t enough in this day and age; because of the competitive nature of …
Posted in Pay Per Click
In reality SEO is a misnomer. While there are other search engines out there, most webmasters aren’t all that interested in optimizing for anything other than Google, and in this regard we may as well start calling it ‘GO’ or …
Posted in Pay Per Click
2012 saw a lot of new advancements in paid search advertising with exciting enhancements to the Google Search & Display network. The world of paid search will continue to see new and exciting features as 2012 betas become more standard …
Posted in Pay Per Click
I’ll start by saying this: I’m not a PPC guru by any stretch. I have my Google AdWords Certification, but I do not manage pay per click campaigns on a daily basis; but when an old friend of mine approached …
Posted in Pay Per Click
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