Almost every search marketing company that uses Google AdWords, uses the Master Client Centre feature to organize and access their clients’ accounts. Until now, the only way to organize your client accounts in the MCC (outside of data numbers) has been to order them alphabetically.
But now you can tag each account with labels!
Say you wanted [...]

If you sell or advertise online you have, at the very least,  one product or service you wish to sell or have people contact you about. If you have more than one product or service, you might be tempted to lump all of your keywords together in to one ad group or a few ad [...]

I just wanted to touch briefly on the concept of Pay Per Click Advertising, specifically budget setting. The idea that I’ll be presenting here is quite simple. If you are making a profit, consider raising your budget.
Let us suppose that we’re selling a $200 product and our margin is 50%. That means we make [...]

Recently we received a call inquiring about our services, and how we could help this particular prospect. The thing that stood out to me about this call was what the person on the other end said about why they decided to approach TechWyse.
They mentioned that they were attracted to our emphasis on measurement. Right [...]

One of the most important things to do with a Google AdWords account is to optimize it, (and keep optimizing it), so that it performs well and keeps your costs low and ROI high.
Great ad copy is one place to start.
Search engine users looking for a particular product, service, or topic want to find [...]

One area of PPC advertising that is often overlooked is allocating budget to buying your own corporate brand name as keywords and creating brand name ad groups when doing pay per click marketing. Many companies privy to the way PPC works feel that spending money on your own brand name can be a waste of money. Buying [...]

I see it time and time again; Companies who develop a PPC account of there own putting a lot of work in to their keyword lists, but overlooking 2 of the most critical areas that contribute to campaign success.
The first is a dependence on single, broad-match keywords. (I will get into this in a later post) The second is a lack [...]

Last week, Colin wrote about the recent changes to the Google SERPs layout, and wondered whether Google did this to affect usability or to increase revenue from ad clicks. It’s a fair question to ask, given that Google receives over 99% of all of their revenues from the AdWords program.
Then I read a post at [...]

Trudging around the various SEM forums on the Internet, I'm getting a feeling from other PPC marketers about the new Google AdWords Bid Simulator similar to my own. And it's not good.
The AdWords Bid Simulator was released in order to help pay per click advertisers rank better in Google search results, and have their ads appear [...]

In yesterday’s ‘New Interface Thursdays’ post on Inside AdWords, Google introduced a fantastic new custom alert function for AdWords that will be extremely helpful with monitoring budgets, changes in account performance, and spikes in data, all without having to waste precious time and energy!
Probably the biggest reason why this excites me is that we no [...]

Better Late Than Never
With the permanent switch to the new Google AdWords interface, it looks as if Google has been making cosmetic changes over the past few days - which is good.
As you may recall, I had a few issues with the new interface and how it laid out data. I guess those at Google listened to [...]

In most posts I have written about functions I like in the new AdWords interface - and I still do. But I do have a problem with Google sending out notices that the new AdWords interface is about to become permanent when it still has some bugs to be worked out.  Here is a list of [...]

Google recently released an article for AdWords advertisers recommending Top AdWords Tactics for Tough Times. The article makes 6 suggestions for how to better attract visitors to your ad and product/service while taking into account the financial reality many of us face these days.
I suggest you have a quick look at the 6 points before [...]

Last week, I talked about Google introducing the Bid Simulator. While reviewing the presentation, I noticed something interesting, and it seemed to verify that ad impressions do increase with higher per click bid prices as well as moving ads up in the paid search results on SERPs.
Take a look at this graph supplied by Google [...]

In late May, Google introduced a tool known as the Bid Simulator. Many of the leading Search Marketing blogs have been reviewing the tool today based on a reference guide that has been spreading around the industry.
What Does The Bid Simulator Do?
This bid simulator tool will review Google AdWords data from across the system over [...]