Category Archives: Pay Per Click

5 Common PPC Mistakes

1. Sending Visitors to Your Home Page Every ad created for an ad group has a display URL and a destination URL. The display URL is typically the home page of the website you’re advertising and is shown in…Read more

PPC Fails
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Posted by in Pay Per Click on February 11th, 2015

Next Level PPC Strategies for eCommerce Advertising!

Advertising geeks around the world are looking forward to the emerging era of E-Commerce advertising. New advertising genres are establishing strong roots in the marketing pool on a daily. Finding appropriate techniques which can reap powerful marketing strategies…Read more

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Posted by in Pay Per Click on December 19th, 2014

What makes Great PPC Campaign Management?

As a Senior Account Manager at TechWyse Internet Marketing I get asked this quite often. My answer is simple; transparency, experience and expertise.   Also on TechWyse: Anatomy of a Great PPC Landing Page 4 Ways to Become…Read more

Stand out from the crowd
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Posted by in Pay Per Click on August 1st, 2014

Google Releases New Quality Score Guidelines

A good ad experience is good for everybody involved: users, advertisers, and Google. AdWords is built on this idea and a key aspect of creating a good experience is measuring the quality of ads. Good measurement helps Google…Read more

Google AdWords
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Posted by in Pay Per Click on July 28th, 2014

Anatomy of a Great PPC Landing Page

A strong landing page is the backbone of a successful PPC campaign. Any agency providing Pay Per Click Advertising services knows that a robust, and effective designed landing page can kick start a campaign on a high note…Read more

PPC Landing Page
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Posted by in Pay Per Click on January 13th, 2014

Paid Search Predictions: What to expect in 2014

2013 was a very dynamic year in terms of Paid Search on the Google AdWords platform. We saw many betas released by Google, some ad extensions disappear and how could anyone in the paid search world forget the…Read more

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Posted by in Pay Per Click on December 30th, 2013

Is Your Business Ready For +Post Ads?

In early December, Google announced it is testing a new ad format, which they coined +Post ads. This new advertising method allows Google+ users to promote their posts through AdWords’ display network. In other words, advertisers may now…Read more

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Google AdWords New Ad Extensions in Beta

Since ad extensions are the most powerful feature in the AdWords platform, Google has announced four new ad extensions (which have been in Beta for a while now). They are: Image Extensions Review Extensions Dropdown Navigation Extensions Communication…Read more

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Posted by in Pay Per Click on October 28th, 2013

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