One of the hottest words, or should I say series of words, in computer science today is “the semantic Web.” What is the Semantic Web? Semantics is a finite meaning, or units that can be composed to generate more targeted …
Posted in Internet Marketing
Content is one of the key components of any Search Engine Optimization (SEO) campaign. The weight is has with influencing search engines rankings (SERPS), should not be taken lightly. Strategically written content, dense with keywords, tells the engine’s that there …
Posted in Internet Marketing
Internet Marketing and Internet PR are tools which assist organizations to develop relationships directly with consumers. Internet marketing campaigns offer organizations the ability to deliver targeted messages, to targeted audiences, at a fraction of big-budget advertising costs. Successful internet marketers …
Posted in Internet Marketing
After my first introduction to recommendation engines, I could not help but wonder, how can recommendation engines work for online marketing? We have all experienced the old-fashioned up sell. Whether its gravy on your fries, extra cheese on your sandwich, …
Posted in Internet Marketing
The internet has come to play an integral role in a successful company’s marketing mix. With the high cost of ad placements, in the past only established companies could afford big budget ad campaigns, which would further torpedo their product, …
Posted in Internet Marketing
No one can argue that online media is evolving, and that on the web, the lines between marketing and PR programs have become blurred. Until advancements in online marketing, companies have never been able to reach a potential audience in the …
Posted in Internet Marketing
With online ad spending hitting record highs in North America, companies are beginning to take advantage of the interactive potential of the internet to strengthen brand ties. The Interactive Advertising Bureau of Canada (IAB Canada) reports that online ad spending …
Posted in Internet Marketing
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