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The internet is the world's largest advertising medium and Steve is fully immersed in it. He began working in social media in 2009 and has managed accounts for everything from major label recording artists to software development firms.
Part 1 – SEO Your Content Blogs provide a way for us to stay in touch with customers, talk about what’s hot in the industry and what’s going on in your company; but, perhaps the greatest benefits of blogs is …
Posted in Search Engine Optimization
Last week brought us several interesting stories that included: the effect of paused PPC campaigns on organic traffic; the convergence of B2B SEO and lead management optimization; new rules for conversion optimization; a timeline of Google’s Algorithm changes; and are …
Posted in Internet Marketing
Even though we’re in the dead of summer, the constant flow of internet marketing news never lets up. Last week brought us insights about how search query volume can affect your rankings; analysing the quality of your site visitors with …
Posted in Internet Marketing
For any business looking to dive into internet marketing PPC (Pay-Per-Click) advertising can land you on the first page of Google and get your website in front of people who are searching for keywords directly related to your business! Quite …
Posted in Pay Per Click
The week that passed was not without its share of internet marketing news, last week brought us interesting insights on how Google+ can improve your SEO; what content performs the best in Google universal search; more visibility for promoted tweets; …
Posted in Internet Marketing
The Facebook News Feed is the place to see all the news you care about. Not just news from your friends, but news from brands, bands, journalists, TV shows, your favourite blog (hint, hint Rise to the Top), etc. But …
Posted in Social Media Marketing
Is there ever a slow news week in internet marketing? We don’t think so. This week brought us a great resource for bidding on keywords you rank for organically; how to create video content without a camera; why contest are …
Posted in Internet Marketing
When you begin a pay per click advertising campaign you should start by asking yourself one very important question: which page should I drive people to? You could direct people to your company’s website or better yet to a landing …
Posted in Pay Per Click
There’s never a shortage of news in the internet marketing world. Last week brought us some very useful SEO keyword tips for small businesses, new features for AdWord reporting, upgrades to Google Docs, and record profits for Google last quarter. …
Posted in Internet Marketing
At the time of writing this Google+ is about to hit 10 million users. As an early adopter, Google+ has been a revelation; it has addressed some of the core faults with Facebook. For a nice overview of Google+ see …
Posted in Social Media Marketing
Yet another action packed week of internet marketing has come and gone, here’s a wrap up of the week that went: Google announces business pages for Google+, monster projections for online advertising in the years to come, tips for B2B …
Posted in Internet Marketing
LinkedIn is a great tool for professional networking, but just because LinkedIn business focused social media doesn’t mean we can’t have fun and use apps to grow our social connections. In this blog I’m going to lead you through several …
Posted in Social Media Marketing
Another exciting week of internet marketing has come and gone. Last week saw Google’s solution to mobile websites for businesses, three highlights from Google’s inside search event, tips for optimizing your PPC landing page, growing conversions on a new website, …
Posted in Internet Marketing
Given that AdWords is Google’s main source of revenue it’s no wonder that they’ve continued to improve the platform. Earlier this year Google surprised us yet again by announcing that the +1 button will now appear on ads. On Tuesday …
Posted in Pay Per Click
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