As a Campaign Analyst at TechWyse one of the things I cover in my monthly meetings for lead generation clients is how many leads we were able to bring to your business. We set up these leads through your goal conversion profile using Google Analytics.  What’s great is if you have different forms on your [...]

As a campaign analyst at TechWyse one fo the things I often point my clients to look at in Google Analytics is where your visits are coming from.  This is helpful in determining things such as where external marketing campaigns can be created to, how marketing campaigns have done and where your busiest regions are [...]

The Answer Is – You Should Do Both
Organic Optimization (SEO) and Pay Per Click marketing are two of the most popular online marketing efforts for driving relevant traffic to your site.  Many of my clients ask which one they should choose, which one will benefit them most and which would produce the most traffic.  My [...]

Improving your PPC Campaign using AdWords Reports
You launched your PPC Campaign, you are excited by the conversions you are receiving but you keep thinking how can I do better? Wouldn’t it be nice to be able to see a list of exhaustive reports which answer all of the quesions you may have about what works [...]

Why do you have a website?  Do you have a website because everyone else has one?  Or do you have a proper plan and will use your website as a marketing tool to help your company deliver on one ultimate goal or purpose?  Every business operates because it has a single overall goal;  that goal [...]

A PPC Case Study on Silo Mapping
Hey everyone.  I shared an article last week how to improve your PPC Conversions by implementing PPC Silo Mapping.  I thought I would show you all the evidence by using a real time example of this in action!  I took a campaign that wasn’t converting very well in the month [...]

A day in the life of a PPC girl.
I am one of the people here at TechWyse that does pay per click management for our client base.  I thought I would take you all through a day in the life of what I do here.  For one particular client, I had all the appropriate keywords with [...]

There is no stopping Google is there?.  We know Google Ads dominate the World Wide Web already and in 2007 Google originally entered the television ad business when it partnered with EchoStar.  Google sold commercials over the Dish satellite networks.  Companies were able to show their commercials on the specific time of day, place and [...]

Do you just need to see the results without all the clicking etc?  Time to Schedule a daily/weekly/monthly Report! 

How are you currently sending your Campaign Summary results? Are your manually transferring all your data from AdWords to an excel spreadsheet? Does the administrative work drive you crazy? 
 If you answered yes to the above questions, I have great news [...]