Known in the TechWyse offices as Lisa, the PPC Girl is a Campaign Analyst that digs deep into client campaigns to figure out what is working and what may not. Many of her blog articles rely on strong experience and empirical evidence found through analytical data.
As a Campaign Analyst at TechWyse one of the things I cover in my monthly meetings for lead generation clients is how many leads we were able to bring to your business. We set up these leads through your goal …
Posted in Website Analytics
As a campaign analyst at TechWyse one fo the things I often point my clients to look at in Google Analytics is where your visits are coming from. This is helpful in determining things such as where external marketing campaigns …
Posted in Website Analytics
The Answer Is – You Should Do Both Organic Optimization (SEO) and Pay Per Click marketing are two of the most popular online marketing efforts for driving relevant traffic to your site. Many of my clients ask which one they …
Posted in Internet Marketing
Improving your PPC Campaign using AdWords Reports You launched your PPC Campaign, you are excited by the conversions you are receiving but you keep thinking how can I do better? Wouldn’t it be nice to be able to see a …
Posted in Pay Per Click
Why do you have a website? Do you have a website because everyone else has one? Or do you have a proper plan and will use your website as a marketing tool to help your company deliver on one ultimate …
Posted in Website Conversion
A PPC Case Study on Silo Mapping Hey everyone. I shared an article last week how to improve your PPC Conversions by implementing PPC Silo Mapping. I thought I would show you all the evidence by using a real time example …
Posted in Pay Per Click
A day in the life of a PPC girl. I am one of the people here at TechWyse that does pay per click management for our client base. I thought I would take you all through a day in the …
Posted in Pay Per Click
There is no stopping Google is there?. We know Google Ads dominate the World Wide Web already and in 2007 Google originally entered the television ad business when it partnered with EchoStar. Google sold commercials over the Dish satellite networks. …
Posted in Internet Marketing
Do you just need to see the results without all the clicking etc? Time to Schedule a daily/weekly/monthly Report! How are you currently sending your Campaign Summary results? Are your manually transferring all your data from AdWords to an excel spreadsheet? Does the …
Posted in Pay Per Click
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