A PPC extraordinaire, Mr Hogan can be found deep in the anals of PPC admins everywhere. Researching, administering and writing. Sometimes he even finds the time to contact the outside world with a blog or two.
I see it time and time again; Companies who develop a PPC account of there own putting a lot of work in to their keyword lists, but overlooking 2 of the most critical areas that contribute to campaign success. The first is a dependence …
Posted in Pay Per Click
Have you ever wondered how effective your display ads on the Google Content Network are? One of the things Google has mentioned is the value of the branding aspect of banner ads even when the Internet user does not click on …
Posted in Internet Marketing
Google has continued applying cosmetic makeovers on a number of its search properties this past week. So I thought I would take some time to look at how some of these changes work. 1. Google Changes Text, Image & Text …
Posted in Online Innovation
Back in May 2009, I wrote a post about the 4 Ways to Measure Your Conversions in PPC, and touched on Phone Call Tracking as an incredibly important way to track offline activity from your PPC (and other online) campaigns. …
Posted in Website Analytics
Last week, Colin wrote about the recent changes to the Google SERPs layout, and wondered whether Google did this to affect usability or to increase revenue from ad clicks. It’s a fair question to ask, given that Google receives over …
Posted in Pay Per Click
Trudging around the various SEM forums on the Internet, I'm getting a feeling from other PPC marketers about the new Google AdWords Bid Simulator similar to my own. And it's not good. The AdWords Bid Simulator was released in order to …
Posted in Pay Per Click
In yesterday’s ‘New Interface Thursdays’ post on Inside AdWords, Google introduced a fantastic new custom alert function for AdWords that will be extremely helpful with monitoring budgets, changes in account performance, and spikes in data, all without having to waste …
Posted in Pay Per Click
Better Late Than Never With the permanent switch to the new Google AdWords interface, it looks as if Google has been making cosmetic changes over the past few days - which is good. As you may recall, I had a few …
Posted in Pay Per Click
In most posts I have written about functions I like in the new AdWords interface - and I still do. But I do have a problem with Google sending out notices that the new AdWords interface is about to become permanent …
Posted in Pay Per Click
Google recently released an article for AdWords advertisers recommending Top AdWords Tactics for Tough Times. The article makes 6 suggestions for how to better attract visitors to your ad and product/service while taking into account the financial reality many of …
Posted in Pay Per Click
Last week, I talked about Google introducing the Bid Simulator. While reviewing the presentation, I noticed something interesting, and it seemed to verify that ad impressions do increase with higher per click bid prices as well as moving ads up …
Posted in Pay Per Click
In late May, Google introduced a tool known as the Bid Simulator. Many of the leading Search Marketing blogs have been reviewing the tool today based on a reference guide that has been spreading around the industry. What Does The …
Posted in Pay Per Click
And we’re not talking Chandler Bing, either. Over the past few months, there has been chatter across the internet about Microsoft’s relaunch of their search engine, MSN Live Search. In beta, the new platform was referred to as Kumo. But …
Posted in Internet Marketing
Some time ago, I wrote about some of the features I liked about the new Google AdWords user interface. I’m adding one more to this list, and it’s one any AdWords advertiser should be excited about. AdWords advertisers have always …
Posted in Pay Per Click
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