A PPC extraordinaire, Mr Hogan can be found deep in the anals of PPC admins everywhere. Researching, administering and writing. Sometimes he even finds the time to contact the outside world with a blog or two.
Almost every search marketing company that uses Google AdWords, uses the Master Client Centre feature to organize and access their clients’ accounts. Until now, the only way to organize your client accounts in the MCC (outside of data numbers) has …
Posted in Pay Per Click
Google has announced that it will be offering a new Updated Keyword Tool. This will follow them phasing out it's current Keyword Tool and the Search-Based Keyword Tool by the end of this month. When it finally does go live, …
Posted in Website Analytics
In an interesting announcement, Yahoo! Japan announced that they will use Google search technology to power their search engine. Yahoo! Japan is not tied to the forthcoming MSN-Yahoo! search merger as the Japanese site is only a strategic partner with …
Posted in Internet Marketing
TechWyse was in attendance at SES Toronto last week at the Hyatt Hotel, and each one of us picked up great bits of information relevant to the areas we work in while in the education sessions. While there were no real …
Posted in Internet Marketing
If you sell or advertise online you have, at the very least, one product or service you wish to sell or have people contact you about. If you have more than one product or service, you might be tempted to …
Posted in Pay Per Click
Google Maps recently added tools from Google Labs to the top right menu, allowing users to experiment with a variety of image and mapping extensions that add to the user experience. From zooming tools to games to features that reduce …
Posted in Online Innovation
As I tweeted on the TechWyse Twitter feed this past week, European and US regulators have given approval to the Yahoo!-MSN search deal in their respective markets, paving the way for the two search engines to combine operations and technologies …
Posted in Internet Marketing
We’ve talked about Google Street View launching in Canada twice on this blog – in October of last year when Street View went live in the Greater Toronto Area and the Golden Horseshoe, and in December when I discussed how …
Posted in Online Innovation
Recently we received a call inquiring about our services, and how we could help this particular prospect. The thing that stood out to me about this call was what the person on the other end said about why they decided …
Posted in Pay Per Click
It’s as if they’ve become the kid in the playground that no one wants to play with anymore. As we enter 2010, the Bing-Yahoo merger inches ever closer. But is interest in Yahoo! and Yahoo Search Marketing on the downslide? …
Posted in Internet Marketing
One of the most important things to do with a Google AdWords account is to optimize it, (and keep optimizing it), so that it performs well and keeps your costs low and ROI high. Great ad copy is one place …
Posted in Pay Per Click
A few months ago, Google released it’s ‘Street View’ tool in Canada, allowing users 360 degree views of neighbours and streets in various locations across Montreal, Toronto, and Vancouver. Today, the search engine giant released nine more cities in to …
Posted in Online Innovation
A question we hear quite often from internet marketing clients is, "Where are my Per Click Ads? I searched our keywords on Google and our ads are not showing!" And they’re right. They’re not showing. But why? There are a …
Posted in Internet Marketing
One area of PPC advertising that is often overlooked is allocating budget to buying your own corporate brand name as keywords and creating brand name ad groups when doing pay per click marketing. Many companies privy to the way PPC works feel …
Posted in Pay Per Click
Get the Latest Blog Updates
Subscribe to the TechWyse Newsletter
