Almost every search marketing company that uses Google AdWords, uses the Master Client Centre feature to organize and access their clients’ accounts. Until now, the only way to organize your client accounts in the MCC (outside of data numbers) has been to order them alphabetically.
But now you can tag each account with labels!
Say you wanted [...]

Google has announced that it will be offering a new Updated Keyword Tool. This will follow them phasing out it's current Keyword Tool and the Search-Based Keyword Tool by the end of this month. When it finally does go live, it will simply be known as “The Keyword Tool”. The revamped version will introduce new [...]

In an interesting announcement, Yahoo! Japan announced that they will use Google search technology to power their search engine.
Yahoo! Japan is not tied to the forthcoming MSN-Yahoo! search merger as the Japanese site is only a strategic partner with Yahoo! Inc, who only own 35% of the portal, versus the 40% of majority owner Softbank.
I [...]

TechWyse was in attendance at SES Toronto last week at the Hyatt Hotel, and each one of us picked up great bits of information relevant to the areas we work in while in the education sessions.  While there were no real earth-shattering revelations in the presentations, I managed to gather some interesting Pay Per Click stats [...]

If you sell or advertise online you have, at the very least,  one product or service you wish to sell or have people contact you about. If you have more than one product or service, you might be tempted to lump all of your keywords together in to one ad group or a few ad [...]

Google Maps recently added tools from Google Labs to the top right menu, allowing users to experiment with a variety of image and mapping extensions that add to the user experience. From zooming tools to games to features that reduce the frustration of searches that show no results, some are quite useful.
In the top right [...]

As I tweeted on the TechWyse Twitter feed this past week, European and US regulators have given approval to the Yahoo!-MSN search deal in their respective markets, paving the way for the two search engines to combine operations and technologies in to one search engine program.
What Is It All About?
Yahoo! and MSN/Bing have long been [...]

We’ve talked about Google Street View launching in Canada twice on this blog – in October of last year when Street View went live in the Greater Toronto Area and the Golden Horseshoe, and in December when I discussed how Google expanded the service to 9 additional Canadian cities.
It seems that Google quietly expanded [...]

Recently we received a call inquiring about our services, and how we could help this particular prospect. The thing that stood out to me about this call was what the person on the other end said about why they decided to approach TechWyse.
They mentioned that they were attracted to our emphasis on measurement. Right [...]

It’s as if they’ve become the kid in the playground that no one wants to play with anymore.
As we enter 2010, the Bing-Yahoo merger inches ever closer.  But is interest in Yahoo! and Yahoo Search Marketing on the downslide?
On January 22, Barry Schwartz over at Search Engine Land reported on the growth of search [...]

One of the most important things to do with a Google AdWords account is to optimize it, (and keep optimizing it), so that it performs well and keeps your costs low and ROI high.
Great ad copy is one place to start.
Search engine users looking for a particular product, service, or topic want to find [...]

A few months ago, Google released it’s ‘Street View’ tool in Canada, allowing users 360 degree views of neighbours and streets in various locations across Montreal, Toronto, and Vancouver.
Today, the search engine giant released nine more cities in to Street View across Canada. It is now possible to view street level images of Edmonton, Saskatoon, [...]

A question we hear quite often from internet marketing clients is, "Where are my Per Click Ads? I searched our keywords on Google and our ads are not showing!"
And they’re right. They’re not showing. But why?
There are a number of reasons why your ads may not appear when you search. Anything from a monetary [...]

One area of PPC advertising that is often overlooked is allocating budget to buying your own corporate brand name as keywords and creating brand name ad groups when doing pay per click marketing. Many companies privy to the way PPC works feel that spending money on your own brand name can be a waste of money. Buying [...]

I see it time and time again; Companies who develop a PPC account of there own putting a lot of work in to their keyword lists, but overlooking 2 of the most critical areas that contribute to campaign success.
The first is a dependence on single, broad-match keywords. (I will get into this in a later post) The second is a lack [...]