As website analysts our focus is on one main goal - to improve website conversion. Whether it is by improving content or increasing marketing campaign effectiveness we are always looking for ways to bring more business via online efforts.
In order to make improvements we need to understand what people are currently doing on your web site, how they [...]

In the internet marketing industry, there are two fundamental items that traditionally create online success. The first is bringing in as many visitors as possible to your site and the second is ensuring that your website turns the largest number of visitors into customers. 
I have created this post to help you identify ways to improve your content [...]

 Growing up in the 1980's and as a young man in the 1990's my fondest memories of the Yellow Pages were leafing through trying to find a late night pizza delivery or curry house, calling as many taxi cabs as possible to try and get home before dawn or the rare occasion of panicking trying [...]

I’m very excited about this post for 2 reasons! Firstly, because monetizing your site provides a HUGE difference in the level of reporting that you receive within Google Analytics, and as we all know; better reporting means more analysis insights and therefore better data driven decisions. Secondly because it is so EASY to do it! [...]

It was wonderful news to hear that annotations is a feature now added to Google analytics! Thank you GA team!
There are many articles and news releases telling us all about this. Here is Google’s basic video and a more detailed video (annotations info at 24mins 29s) on all recent feature releases.
I feel it is [...]

I?m taking a little hiatus from the regular analytics tip this week! Sparked by the joy of the festive season and my feeling that there are still a number of things that you can do online that will make a big difference to your bottom line this year and help get next year kicked off [...]

Matt’s excellent post a little while back "It’s 7pm.  Where Are My Google Ads?" was about understanding the numerous factors involved in how your PPC are shown. We get a number of clients calling about ad visibility and there generally is a very reasonable explanation which is often addressed through scheduling or budget adjustments.
Find Out [...]

News of the recent release of an asynchronous version of the Google Analytics code is timely since it is no doubt a step to ensure that Google assist with improving site load times. It has initially however, filled me with mixed emotion!
First of all let’s put this into context.  Back in November Matt Cutts of Google stated at [...]

One of the things I get often when working with clients is a request to ‘always be ranked #1 in the pay per click listings’. Without understandig the way pay per click systems work, this is an instinctive request. We all want to have our business ranking at the top to be perceived as the best [...]

Many people ask me lots of simple questions about Google Analytics every single day.  I find that while many of these questions have very simple answers they are often quite valid to the novice user.  As such, I am going to begin saving many of the questions that I do get and posting a ‘Google [...]

Last week Google made some hugeenhancements in functionality to their Google Analytics product. We will be reviewing the enhancements in one at a time in separate posts over the next few weeks but for now here is a brief overview of the additions!  (in short – we are THRILLED!)

Alert Reporting – By far my favorite [...]

Here’s a piece of advice for those that are A/B testing page variations using Website Optimizer with Google Analytics on the same pages.
During recent testing we saw an abnormal increase in direct visits around the same time as the launch of one of our A/B  tests using. Drilling into the landing page dimension we could see [...]

Last month we looked at 'Ensuring Data Accuracy' within your Google Analytics profile. To summarize this post, there is little to no point reporting on data which doesn’t accurately reflect what your true visitor is doing on your site. I cannot stress enough the importance of continually reviewing your data quality to find ways to improve.
This [...]

The TechWyse team has been writing on this blog for quite some time.  We have recognized that one some of the most popular articles we write are the ones that have a month to month following.  Currently DJ writes a regular monthly column on Search Engine Market Share.
So following on this lead, I bring you [...]

In a lot of our postings, we assume the basic premise that you are committed to gleaning the maximum amount of information from your website. Many of the people our sales team speak with, however, don’t even understand the impact Analytics can have on your business.  I thought this would be a good time to take [...]