Have you ever been to an ecommerce website or any other website that sells products on it, only to be frustrated and/or uncomfortable about providing personal information or credit card numbers? In most cases, there are three major reasons why you may not feel confident:
1. There is no phone number to contact anyone if there [...]

We have always known the importance of developing and maintaining a reputation.  From the beginning of time your reputation always finds its way to the public – whether good or bad!  The great thing about being online is that people cannot hide if they happen to have a bad reputation!  Thats right.  You do [...]

Having spent time as a Rogers mobile phone representative as well as other Telecom provider solutions from other companies, I found out first hand what people are willing to do and pay for in order to to get “in-the-moment” satisfaction for their dollar.
Being what I describe as in the “I want it now” mindset, [...]

Don’t Let Past Experience Turn You Against PPC; You Are Probably Wrong

It’s funny how peoples’ sense of powerlessness tend to directly relate to the seemingly endless power of big corporations. I know that many people were happy when Microsoft was taken to court by the US Government for what seemed to be unfair windows platform [...]

I recently had a conversation with someone who was looking to get a PPC campaign going and wanted to know the costs, as if costs were the only consideration for planning an effective PPC campaign.
What I told him came as a surprise to him and is a prime reason why sometimes you should leave a [...]

Huh, What is Website Measurement?
Not that most CEOs would admit or even know, but have you ever suspected that companies spend  thousands of dollars and man-hours on websites and then don’t bother to figure out a return on their investment?  How about not even having a system that shows if they are getting an ROI or [...]